Assistant Manager, Communications and Marketing (Hong Kong Palace Museum)

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

You Will Be Responsible For:

• developing and implementing multi-channel communications and marketing strategies for assigned projects, aligning with the vision and core values of the Hong Kong Palace Museum (HKPM) at WestK;
• designing and producing engaging content for social media, press releases, fact sheets, and other relevant collateral materials—including bilingual copy, photography, and short-form videos;
• managing HKPM’s social media platforms (e.g., Facebook, Instagram, LinkedIn), and monitor and report on performance metrics;
• supporting the planning and execution of marketing and communications campaigns, including exhibition openings and key press events;
• acting as the primary media contact, handling and coordinating daily media activities and operations, including enquiries, interviews, photo / video shooting, press release distribution, media coverage analysis and reporting and press contact lists maintenance;
• building and maintaining a positive relationship with local, PRC and overseas media reporters, editors, columnist and KOL;
• liaising with arts and cultural programme partners, business partners or other government organisations for publicity initiatives;
• leveraging exhibitions and special programmes to develop creative initiatives that enhance brand visibility, drive visitation, and foster visitor engagement;
• working with external agencies, outsourced vendors and business partners on marketing and communications initiatives as necessary; and
• ensuring the HKPM brand remains relevant, refreshed, and vibrant;
• performing any other duties from time to time as reasonably assigned by the Authority.

You Should:

• hold a  recognised university degree in Marketing, Communications, Journalism, New Media, Digital Marketing, Business Administration, or related disciplines;
• have a minimum 5 years of experience in a matrix organisation or agency setting. Experience in integrated marketing, digital marketing, and social media in Mainland China is preferred;
• demonstrate solid knowledge and hands-on experience in both online and offline marketing, including digital platforms, social media, advertising, print media, and corporate communications;
• exhibit strong interpersonal skills with the ability to communicate effectively across all levels and build rapport with internal teams and external stakeholders;
• be detail-oriented, customer-focused, and highly organised, with a positive attitude and strong multitasking abilities;
• possess excellent written and spoken communication skills in English, Cantonese, and Putonghua; and
• demonstrate a passion for arts and culture, social impact, and community engagement.

For interested parties, please submit your application with detailed CV on or before following date. Applicants are encouraged to submit their applications as soon as possible. The review of applications will continue until post is filled.

25-08-2025

Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful.

All related information will be kept up to 24 months and all personal data will be destroyed afterwards.

For more information, please visit https://www.westk.hk or contact:

Crystal Yu /+852 22000114