Sr. Digital Advertising Specialist

Strengthening and empowering all of the communities we serve.

Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses to generate the most quality leads possible. We’re well known as the best in automotive and are successfully expanding to more verticals, too.  

Adpearance is a part of Advance Automotive, comprised of a portfolio of SaaS, data, and marketing solutions built for automotive manufacturers and dealers. We understand the unique challenges and opportunities that come with marketing and leveraging data insights in the automotive industry. That's why we've developed powerful, proprietary platforms that combine data, cutting-edge AI technology and machine learning with expert marketing knowledge to help automotive dealerships and manufacturers efficiently drive sales, gain market share, and conquest competitors. To learn more about our entire portfolio of automotive brands, visit www.advanceautomotive.ai.

Adpearance is hiring for a Sr. Digital Advertising Specialist. This position plays a critical role in driving performance and innovation across our digital advertising efforts. This position serves as both a strategic and tactical resource—leading the development, execution, and optimization of client campaigns across multiple platforms. In addition to building and managing high-impact campaigns, the Sr. Digital Advertising Specialist is responsible for continuously enhancing our digital advertising infrastructure, refining service offerings, and contributing to the evolution of internal tools and processes. With a focus on both client success and operational excellence, this role ensures our advertising strategies remain innovative, scalable, and results-driven.

 Responsibilities:

 Client Campaign Development & Execution

• Lead the creation and continuous refinement of digital advertising campaigns across platforms such as Google, Bing, Facebook, and others.
• Own the full lifecycle of campaign builds—from strategic planning to execution—ensuring alignment with client goals and market opportunities.

 Campaign Management & Optimization

• Oversee daily campaign maintenance and performance optimization, including:
• Budget pacing and bid strategy refinement
• Ongoing ad copy, keyword, audience, and placement updates
• Management of advanced features (e.g., RLSA, ad extensions, shared libraries)
• Leverage data to uncover performance trends and execute high-impact optimizations based on granular analysis.
• Ensure campaigns evolve with platform changes, client needs, and emerging service offerings.
• Conduct holistic account evaluations to identify scalable improvements across campaigns.

Client & Cross-Team Collaboration

• Serve as a strategic partner to internal teams and clients through:
• Regular reporting and insight delivery, including executive-level summaries
• Clear communication of performance trends, opportunities, and roadmaps
• Participation in account planning, strategy sessions, and presentations
• Translate complex performance data into actionable strategies and client-friendly language.

Team Leadership & Knowledge Sharing

• Act as a mentor and subject-matter expert for team members by:
• Developing and maintaining internal documentation aligned with evolving best practices
• Supporting onboarding and ongoing training of peers and junior specialists
• Helping balance workload across team members and stepping into a leadership role as needed

Innovation, Tools, & Systems Support

• Contribute to the ongoing improvement of internal tools and systems used for campaign management, reporting, and analysis.
• Collaborate across departments to identify process gaps and propose enhancements.
• Provide actionable feedback to improve tool functionality, performance, and team efficiency.

Qualifications:

• Proficient in managing and optimizing campaigns within Google Ads, Microsoft Ads, and Meta Ads platforms
• Skilled in using Microsoft Excel, PowerPoint, and Word for data analysis, reporting, and presentation development
• Strong command of spelling, grammar, and written communication, with the ability to create clear and professional client-facing materials
• Solid analytical and mathematical skills with a proven ability to interpret large data sets and draw actionable insights
• Highly detail-oriented with the ability to identify and correct inconsistencies in data, copy, or campaign execution
• Google Ads Certification required; additional platform certifications a plus
• Familiarity with website development concepts such as HTML, CSS, or JavaScript is preferred
• Comfortable identifying issues proactively and voicing concerns or recommendations to drive resolution and performance
• Confident in presenting findings and strategic recommendations to clients in both written and verbal formats

Education and Experience:

• Bachelor's degree in a related field or equivalent job experience required
• Minimum 5 years of working in Google ads, Microsoft ads, or Facebook ads required
• Minimum 5 years working in Google Analytics required
• Experience with data visualization software (Looker Studio/Google Data Studio, Tableau) is strongly preferred