Meta is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We plan to release multiple products and technologies over the next few years that will define new categories, help bring Wearables to millions of consumers and advance Meta's mission of bringing the world closer together.

The Wearables Product Marketing Team is looking for a growth-minded Product Marketing Manager to lead go-to-market efforts that support engagement/retention by building foundational lifecycle and engagement strategies for software experiences.

You will represent the customer point of view within the business, partnering closely with product, user testing, communications and other functions to drive complex initiatives that create lasting impact. You will bring a combination of strategic vision, proven communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, effectively prioritize and pivot quickly as needed.Product Marketing Manager - Wearables Experiences Responsibilities

Partner closely with product teams to define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve engagement and retention
Build foundational lifecycle and engagement strategies that drive onboarding, engagement, and retentive usage of software experiences
Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners
Drive target audience definition, value proposition, messaging development, content creation, and go-to-market channel activation across audiences to achieve awareness, adoption, and retention goals
Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for software experiences

Minimum Qualifications

6+ years of experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
Combination of strategic product marketing experiences and hands-on tactical execution
Experience with customer research and proficiency in using data and insights to inform product and Go-To-Market strategy
Experience working in a cross-functional capacity within a dynamic environment
Experience delivering product launch results with internal and external partners including product, sales, marketing, communications, partnerships, legal and policy

Preferred Qualifications

MBA or equivalent experience
Experience in developing go to market strategies and partnering closely with product teams
Experience in consumer tech hardware and/or software for hardware products
Domain knowledge in AR, smart glasses, and/or wearable devices

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
128.000 $/year to 186.000 $/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.