Meta is looking for an marketing leader with experience building global consumer products, brands and developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram’s audiences. In this role, you will be a key leader in Instagram’s Consumer Product Marketing team driving marketing strategy aimed at growing and engaging Instagram’s global community of potential and current users across the marketing funnel.

This person will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into briefs that spark creativity. You will be expected to apply analytical rigor, an understanding of country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans for measurable ROI to the business. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.Consumer Product Marketing Lead, Instagram Responsibilities

Lead and manage a team of product marketers for Instagram
Influence Instagram’s product strategy and roadmap through the use of data and insights in close collaboration with Research and Data Science, ensuring we’re deepening audience understanding and delivering user value
Define and manage comprehensive marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with Public Relations, Editorial, growth, partnerships and performance marketing
Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories
Lead and collaborate with a multitude of cross-functional stakeholders to deliver marketing campaigns, product launches and Go-To-Market strategies
Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring productive team environments

Minimum Qualifications

12+ years of experience in consumer product marketing, product management, management consulting, business strategy or a similar field
5+ years of people management experience
Experience developing global strategy and delivering impactful and measurable communication and campaigns internationally that have been proven successful through data
Experience in using data to inform strategy and communication and to develop meaningful Go-To-Market approaches that drive business outcomes
Experience partnering with product management, product design, data science and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
Experience managing multiple campaigns and/or product launches simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and with the highest impact
Bachelor's Degree in a business, marketing, technical or related field

Preferred Qualifications

Experience leading consumer marketing for large-scale tech brands
Experience driving strategy and identifying new opportunities in an ambiguous environment
Experience with GenAI products and brands
Experience leading teams across multiple distinct product pillars

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$189,000/year to $258,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.