Ranger & F-150 Brand/Prod Mktg

Develop a comprehensive strategy for assigned vehicle lines, including Pricing, Product Positioning, Target Customer, Key Messaging and Communication Strategy 

• Analyzing market conditions and changes
• Develop and lead a competitive product cycle plan: communicate changes to main stakeholders and coordinate development of related actions
• Address potential cycle plan weaknesses, market/ competitive issues, and white space opportunities 
• Product definition by trims and validate sign off at manufacturing plant
• Define and follow up pre-production vehicles requirements 
• Lead cross functional teams to successfully launch new products in Mexico along with a marketing launch plan (government affairs, training, after sales, communications) 

• Bachelor’s degree in marketing, finance, administration or industrial engineering
• Self-driven attitude 
• Analytical mind set to interpret statistical data
• Task-oriented person
• Ability to lead cross-functional teams
• Project Management skills
• Teamwork & interpersonal skills to build strong relationships between teams
• Attention to details
• Knowledge of communication and market research techniques as well as basic financial concepts 
• Advance knowledge of Microsoft Office and Alteryx
• Planning and analytical skills
• Advanced oral and written English
• Experience in Marketing, Finance or Engineering
• Knowledge of Product, Automotive Industry (segments, competitors), PDL, Ordering Guide or Scheduling

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.