Marketing Coordinator - B2B

Come Join Our Team!

We are a growing company that invests in our people, our products, and our technology. We offer real opportunities for career growth. Our salaries are competitive with the market, and we have a great benefits platform that includes 10 paid holidays annually, vacation, sick time, 401K with employer match, and flexible work scheduling together with a great positive culture! Full-time employees (30+ hours a week) have access to medical, dental, vision, and other insurance offerings that include employer-paid life insurance.    

Who We Are:

SignalFire Wireless Telemetry, at TASI Measurement company, based in Marlborough, Massachusetts, specializes in designing and manufacturing wireless telemetry products for industrial applications, particularly in sectors like oil and gas, agriculture, and utilities. Their solutions facilitate long-distance, outdoor wireless communication, enabling reliable and cost-effective measurements without the use of wires.

Job Summary:

We are seeking a highly motivated and skilled Sales & Business Marketing Coordinator to join our team at SignalFire Telemetry. The ideal candidate will work collaboratively with sales and marketing teams to boost demand for our products. You will use technology applications to create engaging marketing campaigns that generate leads, attend trade shows to promote our products and represent our brand, and drive interest with prospecting communications such as emails, ads, and social posts.

Essential Functions and Responsibilities:

• Support the digital marketing communications leader in developing digital content and implementing marketing campaign strategies to promote products for our target markets.
• Conduct market research to evaluate trends, assess consumer needs, and identify target audiences and markets with customer growth opportunities.
• Utilize Google Ads and LinkedIn Ad for programmatic campaigns that are customized for specific markets, new markets, and new products.
• Use data analytics to track campaign success and create outcome reports.
• Collaborate with creative and web designers to enhance marketing materials.
• Cold call leads from market research and schedule demo appointments for the sales team to execute, to assist in the selling process.
• Administrative lead for tradeshows and events which involves creating and managing a master schedule, plan logistics for event attendance, book hotel blocks and kiosks/booths, organize demo equipment and promo materials, select or create digital marketing content, and be the main point of contact with the event rep.
• Coordinate regional and factory training for our customers including scheduling, sending invitations to SignalFire resellers and prospective customers, and setting up the event space.
• Follow up with potential leads from tradeshows and events. Document the notes for the sales team in the CRM.
• Collaborate with TASI Measurement companies in co-marketing SignalFire products by co-creating value messaging for targeted applications in targeted markets.
• Other duties as assigned.

Minimum Requirements:

• Bachelors of Business Administration and/or Marketing
• 1-3 years in sales, marketing and business development role
• Proficient in managing Google Ads or LinkedIn Ads
• Skilled in building lead lists, crafting outbound sequences, and using , marketing tools such as Ezytise, SalesForce, LinkedIn Sales Navigator, SeamLess AI, ZoomInfo, Outreach.io, Apollo, or HubSpot.
• Exceptional verbal and written communication skills.
• Experience in selling solutions to end users and businesses.
• Ability to support company tradeshow events and customer events.
• Proficient in leveraging AI technologies for marketing and sales purposes.
• Intermediate to advanced skill set with M365 (Outlook, PowerPoint, Word, and Excel) as well as creative applications such as Canva.
• Must have familiarity with consumer and data protection laws and General Data Protection Regulation (GDPR) and ePrivacy directives in the EU; and copyright and trademark regulations.

Traits:

• Accountable and adaptable to changing priorities.
• Trustworthy, loyal, helpful, friendly, courteous, kind, cheerful, and respectful.
• Strong drive and resilience in a fast-paced environment.
• Proactive, self-starter attitude with a growth mindset.
• Ability to collaborate effectively with cross-functional teams.
• Excellent time management and organizational skills.

Working Conditions

• Physical Demands: Able to sit and/or stand for extended periods of time.  Able to lift and carry up to 20lbs, bend, reach, squat to set up and break down event equipment.
• Visual Demands: Must be able to look at a computer monitor for extended periods.
• Manufacturing Environment: Must be able to work in a manufacturing company, which may involve exposure to machinery, noise, and other industrial conditions.

Commitment to People and Planet:

TASI Measurement is committed to fostering a sustainable and socially responsible environment. We believe that our success is not only measured by financial gains but also by the positive impact we have on our employees, communities, and the world around us. 

As part of our commitment to people, we strive to provide a supportive and inclusive workplace where every individual is valued, respected, and given equal opportunities to thrive. We prioritize the well-being, safety, and personal development of our employees, recognizing that they are the engine driving our success.