Specialist Go To Market, Planning & Content

Be part of an iconic story.

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

The Position: The Go-to-Market and Content Specialist, reporting to the Senior Manager, Go-to-Market and Content will be a key member of the team responsible for aligning EMEA product buys into campaigns and lifestyle stories. This role involves working closely with merchandising teams and global product marketing to ensure the content output aligns with the EMEA buy. Additionally, the specialist will focus on the go-to-market component, leading cross-functional teams to implement holistic campaigns. 

Key Responsibilities:

• Align EMEA product buys into campaigns and lifestyle stories. Collaborate with merchandising teams and global product marketing on buy alignment.

• Ensure content output aligns with the EMEA buy and captures key product categories. Flag discrepancies to global to ensure we are legally compliant for marketing product imagery in EMEA

• Lead cross-functional teams in weekly campaign taskforces to implement full funnel campaigns with clearly defined KPIs

• Ensure all content is delivered on time to all relevant parties and uploaded on all platforms.

• Aggregate sell-in results and translate them into insights that can inform campaign briefings and marketing activities.

• Prepare presentations for global marketing and EMEA marketing channels about regional performance, key product priorities, and regional activities.

• Partner with global marketing and support pre-production preparations: timelines, sample coordination, shot lists, style-out decks, campaign priorities, etc.

• Develop an in-depth understanding of assigned product categories and competitive marketplace.

The Ideal Candidate

• University degree or similar in marketing or communications

• 1-2 Years working experience

• Excellent Project management and organization skills

• Data-Driven & Analytical

• Responsive & service minded

• Pragmatic & problem solving

• Deadline focused

• Hands-on

• Excellent Communication skills

• Fluent English (speaking & writing)

• Open minded

• Resourceful

• Strong eye for detail

• Sticks to (triple checked) facts

• Team player

• Advanced Skills : Word, Excel, Power Point

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.