Ecommerce Media Manager – Japan Market

• Position: Ecommerce Media Manager – Japan Market

• Reporting Manager: Global eCommerce SEA lead

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands

OPELLA MISSION AND VISION

At Opella Healthcare, we are united by one shared Mission – we work passionately every day, to put Health in Your Hands. We are committed to making healthcare as simple as it should be, thus helping people help themselves. This Mission is the core of our philosophy, driving all that we do to focus on people—our consumers, customers, healthcare professionals, employees, and the Opella Brands that support them.

As a top-three global player in Consumer Healthcare, we are raising the bar with a bold ambition to grow, perform, and outpace the market. We aim to build a more agile and responsive organization capable of delivering our Vision and Mission.

To achieve this, we need exceptional talent to shape Opella’s future and help us succeed. Together, we embrace our Challenger spirit, driven by our commitment to be Outcome-obsessed, Courageous, Radically Simple, and All-In Together.

This role is part of a regional in-house ecommerce media team responsible for driving performance marketing strategy across key digital commerce platforms. The position will lead ecommerce media strategy and planning for the Japan market, with a primary focus on Amazon.

The role will work in close partnership with a Hyderabad-based Center of Excellence (CoE) team that is responsible for campaign execution, and reporting as well to the global strategy team based in Europe and be the key point of contact with internal stakeholders in Japan.

The goal is to build and execute high-performing media strategies that support ecommerce sales growth in Japan.

Key responsibilities

Strategy and planning

• Define and lead ecommerce media strategy for the Japan market across Amazon (and other retail platforms if relevant) for search and DSP.
• Translate shopper behavior, category & brand insights, and platform trends into tailored media plans
• Identify new growth opportunities and inform investment decisions with data-driven rationale
• Forecast, allocate, and optimize media budgets in alignment with performance KPIs and evolving market dynamics.

Campaign & budget guidance and collaboration

• Support keyword strategy development, including Japanese-language research and seasonal prioritization
• Collaborate with the Hyderabad CoE team to align strategy with execution across all campaign touchpoints
• Provide brand, category, and campaign context to ensure strategic consistency in execution

Stakeholder alignment and knowledge sharing

• Work closely with local teams (sales, marketing) to integrate media plans into the broader commercial agenda
• Ensure continuous alignment with global retail media media teams on strategy, tools, and performance benchmarks
• Support knowledge transfer through regular category updates and best practice sharing with internal partners.

Performance reporting and optimization

• Deliver regular performance reports with actionable insights and clear next steps
• Monitor market activity and competitor trends to inform media adjustments and innovation opportunities
• Recommend and implement continuous optimizations based on campaign performance.

Qualifications and experience

Ecommerce and media expertise

• Proven experience in ecommerce media strategy, planning, and execution, with a strong understanding of Amazon Ads both on search and DSP
• Experience in performance marketing and media budget optimization

Market knowledge and analytical skills

• Strong understanding of the Japan ecommerce ecosystem, shopper behaviors, and retail media dynamics
• Skilled in analyzing data to generate insights and drive decision-making

Communication and collaboration

• Ability to collaborate effectively with remote teams across markets and functions
• Fluency in Japanese and English, both written and spoken

Other considerations

• Familiarity with local advertising regulations and platform-specific compliance in Japan in healthcare will be a plus
• Experience working in an in-house media setup or transitioning from external to internal capabilities is a plus.

Why us? 

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. 

We Are Challengers. 

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: 

All In Together: We keep each other honest and have each other's backs. 

Courageous: We break boundaries and take thoughtful risks with creativity. 

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity. 

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be. 

Join us on our mission. Health. In your hands. 

www.opella.com/en/careers