Marketing Activation Manager - Retail, Estonia

At Paulig, we believe every meal counts. As an international player in the food and beverage industry and as a house of iconic brands, we can make an impact that counts – and careers that matter.

We are now seeking a Marketing Activation Manager, Estonia to help us further building the future of food. You will have the opportunity to work with world class brands like Santa Maria and Paulig and contribute to their success in the retail channel. You will be based in Tallinn, and report to the Head of Regional Marketing, North-Eastern Europe. You will be part of a great team of people based in our locations across Europe.

In this role you will deliver on growth ambitions and build our brands in retail channel by planning and executing the local marketing activations to consumers.

What you will do

• Ensure strong 360 marketing plan to drive brand and category growth by planning, aligning and cooperating with different functions locally and globally
• Create local marketing activation plan that drives consumer & shopper behaviour change in the desired direction across all touch points
• Act as a project manager in local launches, being responsible for the launch excellence; planning, execution and follow-up. Also localizing the marketing materials provided by global marketing team
• Act as a local expert of shopper activations, constantly improving the ROI and seeking new opportunities in this area
• Plan and follow up assigned marketing budgets

What we expect from you

You would be a great fit if your background and experience looks similar to this

• Business-minded marketing expert with FMCG business background in sales or marketing
• At least 3 years experience in a marketing role with budget responsibilities. Experience in shopper marketing is seen as an advantage
• International mindset, inspiring, self-driven, innovative, analytical and result-oriented. Making things happen
• Bachelor’s degree in business administration or equivalent
• Strong presentation and communication skills
• Fluent in Estonian and English on a professional level, both verbal and written

At Paulig, we value every person as an individual and a professional and expect the same from you. Like us, you strive for excellence in everything you do. You enjoy working with people with different backgrounds and are relationship oriented. The ability to cooperate and communicate with others is a key for success in this role. 

What we offer

• You will get to work with iconic brands and high-quality products full of flavour
• You will be a part of a passionate, international team working as visionaries of the food industry
• We provide health insurance and different benefits to our employees and reward employees with long tenure

More information and how to apply:

We look forward receiving your applications as soon as possible, latest by 19th of August. We do ongoing selection of candidates during the application period and might start interviews before the last application date, so don’t hesitate to submit your application if you’re interested.

If you have any questions about the role or the recruitment process, please reach out to Head of Regional Marketing, North-Eastern Europe – Eva Hopia; eva.hopia@paulig.com

Want to learn more about working for Paulig and what we offer? Read more on www.pauliggroup.com

Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty: Tex Mex, Snacks, coffees, World Foods and spices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco, Conimex and Zanuy. Paulig also has a successful Customer Brands business containing value brands, private labels and industrial products. In 2024, the company’s sales amounted to approximately EUR 1,2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,400 passionate employees in 13 different countries working on our purpose For a life full of flavour.