Manager, Segment Marketing

1.Strategic Marketing Planning & Execution 

• Develop and implement tailored marketing strategies to support the growth and visibility of Consumer Banking, Enterprise Banking, and Business Banking products and services.
• Collaborate closely with business unit heads to understand objectives, align marketing initiatives, and translate them into actionable plans. 
• Manage end-to-end execution of marketing campaigns, including digital, print, PR, events, and partner collaborations.

2. Marketing Performance Management 

• Define key performance indicators (KPIs) for marketing campaigns and track return on marketing investment (ROI). 
• Monitor and report campaign performance, customer engagement metrics, and market trends to optimize future strategies. 
• Conduct post-campaign reviews and provide strategic insights to improve effectiveness.

3. Stakeholder Collaboration 

• Act as the main liaison between Marketing and internal business units to ensure marketing activities are aligned with business goals. 
• Coordinate with creative, digital, and media teams as well as external agencies for campaign execution and brand consistency. 
• Present marketing proposals, results, and insights to senior management and stakeholders.

4. Brand Positioning & Market Intelligence 

• Ensure consistency of brand messaging across all business units and marketing platforms. 
• Analyse market trends, customer behaviour, and competitor activities to inform strategy and positioning. 
• Recommend marketing innovations and tools to enhance customer acquisition and retention.

Knowledge Skills and Experience:

• Degree in Marketing or Business-related field; 
• Minimum 5 years of experience in marketing, with a proven track record in strategy development and execution, preferably in the banking or financial services industry; 
• Meticulous with strong writing, editing and organizational skills; 
• Strong knowledge of multi-channel marketing, customer segmentation, and campaign performance tracking. 
• Analytical mindset with experience in marketing analytics and reporting. 
• Excellent project management, stakeholder communication, and leadership skills.
• Proficient in marketing software/tools (e.g., CRM, Google Analytics, social media platforms) Good command of English both spoken and written.