Samsonite Red Digital Marketer(대리~과장)

Job description

• Plan and prioritize marketing investments with strategic budget allocation to maximize impact
• Collaborate closely with the APAC regional marketing team to ensure alignment with global brand direction and identity
• Develop brand-specific marketing strategies and implement an effective media mix to enhance brand equity in Korea
• Strengthen brand communication through digital articles, social media, and lifestyle media to increase consumer engagement across various touchpoints
• Drive sales conversion among the 20s–30s young target segment by executing middle funnel marketing initiatives that build preference and consideration
• Lead the creation of marketing communication assets for Samsonite RED in coordination with other APAC markets
• Draft press releases and media materials, while monitoring market trends and competitor activities with PR agencies
• Manage agency relationships, evaluate performance by project, and make informed decisions on contract renewals
• Oversee marketing spend, ensuring all activities and campaigns are executed cost-effectively within the assigned budget
• Provide regular reporting on successful marketing activities to the APAC regional team

Requirements

• Bachelor’s degree or higher
• At least 5–8 years of solid brand marketing experience in both retail and agency roles for an Advertising and PR position.
• Fluent in English communication
• Strong relating skills for building trustful partnerships with internal and external business partners
   

Preferred

• Experience in street fashion brands is highly desirable

 

Additional Information

• Full-Time, Hybrid

 

Guidelines for Applicants

• Apply: Samsonite Career Site
• Interview process: First Interview > Second Interview