THECB - Director III (Communications)

Supplemental Questions:  All candidates should complete the supplemental questions. If an application is submitted through Work in Texas (WIT), you must complete the supplemental questions through CAPPS Recruit. To register or login and access your CAPPS Recruit profile, go to CAPPS Recruit to Sign In (Link:  https://capps.taleo.net/careersection/ex/jobsearch.ftl?lang=en)

General Description:

The Director of Marketing and Communications for the Texas Higher Education Coordinating Board (THECB) will be working in the Communications division. This position is responsible for overseeing a creative team and is charged with developing, managing, and executing strategic external and internal communications and marketing initiatives for the agency. This position reports to the Associate Commissioner for Public Affairs.

General Duties and Responsibilities:

Establishes and monitors staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and recommend salary adjustments and/or staffing model amendments.

Directs implementation and execution of marketing and communications strategies and tactics, ensuring marketing communications are coordinated and consistent across the agency; provide oversight and direction for media relations, marketing campaigns, advertising, and agency digital marketing and communications content, including email marketing, social media, and blog and website content. Develop and manage the Marketing and Communications budget.

In consultation with the Associate Commissioner and leadership team, develop a comprehensive, integrated strategic marketing and communications plan to advance THECB's brand identity; broaden awareness of its resources, initiatives, and priorities; and increase the visibility of its programs across key stakeholder audiences.

Oversee and direct market research and analyze user data to develop and pursue strategies for maintaining consistent and equitable consumer growth and retention for key products and programs.

Identify, assess, and advise on opportunities for additional outreach, implementation, and awareness of THECB, including conferences, presentations, and professional development events.

Together with the Associate Commissioner for Public Affairs, oversee THECB brand, ensuring consistency, protecting the THECB reputation, and providing crisis communications support as necessary. Support art direction for and development of all THECB's print and digital communications.

Assist the Associate Commissioner with special projects as assigned including policy and legal analysis, research projects, briefings, presentations, and identification and provision of strategic recommendations to ensure the sustainability of agency programming.

Create public relations strategy that will allow THECB leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, industry leaders, education leaders, and policymakers.

Develop information and collateral for legislative audiences

In coordination with the Associate Commissioner for Public Affairs, create an internal communication strategic plan for regular outreach to agency staff

Performs other duties as assigned. 

Knowledge, Skills, and Abilities:

• Knowledge of communications and marketing latest trends and best practices
• Knowledge of and proficiency with key software and applications
• Knowledge of state agency and/or nonprofit business operations
• Understanding and management of major marketing campaigns
• Ability to work non-traditional hours as needed
• Ability to communicate effectively verbally and in writing
• Ability to listen to and understand information verbally and in writing
• Ability to prioritize work and handle multiple tasks efficiently
• Ability to establish and maintain effective working relationships both externally and internally across all levels of the agency
• Skilled in time management
• Skilled in prioritizing and managing changing priorities
• Skilled in monitoring and managing performance

Military Crosswalk: https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MOSC_ProgramManagement.pdf 

Required Minimum Education and Experience:

• Bachelor’s degree from an accredited college or university.
• Minimum 8 years of experience in marketing, communications, media relations, or public relations
• Demonstrated success leading high-performing marketing and communications teams and developing and executing marketing and communications plans.
• Minimum of 2 years managing a team.

Preferred:

• Exceptional verbal and written communication skills, with the ability to create compelling marketing and communications materials
• Ability to motivate, lead through influence, and collaborate with individuals and groups
• Excellent interpersonal communication skills, with strong organizational capabilities.

Physical Requirements and/or Working Conditions:

Work is performed in a standard office environment and requires:

• Regular, reliable, and punctual attendance at work;
• Frequent use of personal computer, copiers, printers and telephones;
• Frequent sitting;
• Frequently works under deadlines, as a team member, and in direct contact with others.

Job offer and continuation of employment with THECB is contingent upon:

• Proof of education and experience listed on the application.
• Eligibility/authorization to work in the U.S.
• Satisfactory results from a pre-employment criminal history background check. 

Compliance with the Selective Service Law for males ages 18-25.  Please be advised that under Texas law, names and other information concerning applicants or nominees may be subject to disclosure upon request. 

THECB does not allow dual employment with other state of Texas agencies or institutions.

Skills assessment may be conducted at time of interview. 

Employees of the Texas Higher Education Coordinating Board have a comprehensive health and retirement benefits package that are offered through the Employees Retirement System of Texas.

Application Requirements

The Texas Higher Education Coordinating Board is an Equal Opportunity Employer.  A State of Texas application is required to apply.  For more information on how to apply for this position, go to the Coordinating Board’s employment opportunities website at www.thecb.state.tx.us/apps/jobs.cfm.  The Texas Higher Education Coordinating Board participates in E-Verify for each new employees’ Form I-9 to confirm work authorization.  For questions please call the HR Department at 512-427-6190.  For vocal and/or hearing assistance call 7-1-1.

"AN EQUAL OPPORTUNITY EMPLOYER"