Digital Marketing Specialist - Private Wealth

What it's about

Our Private Wealth Marketing division drives initiatives to further raise Partners Group’s brand awareness in the wealth channel and increase lead generation for our portfolio of evergreen products. They address the unique needs of each region while also aligning with the global brand, optimize the digital presence of Private Wealth and ensure cohesive & impactful marketing campaigns.

To strengthen our efforts in the Americas region, we are hiring a digital marketing specialist responsible for the end-to end strategy, execution, and optimization of our social media presence, sequenced email marketing programs, and other digital-first campaigns.  

Key activities:

• Digital content creation: Digital content creation lead with heavy focus on video production and converting traditional content into digital formats. Must have a solid understanding of marketing technology platforms and software (graphics, video production, writers, editing software), and be able to manage the review & approval process, publishing, promotion & performance analysis
• Email campaign management: Ensure effective client emails to boost sales efforts and increase brand awareness. Responsible for data selection and distribution list set-up, email content & template development, testing & deployment, and performance management.  Must be familiar with html and designing/creating emails and optimizing for delivery and engagement
• Extend audience reach through Social Media and digital campaigning: Collaborate with EMEA and APAC counterpart to promote Private Wealth capabilities and highlights through owned channels beginning with the corporate LinkedIn channel and expanding in the future, planning & execution & tracking of paid & organic social campaigns to foster Partners Group brand awareness in the US Private Wealth space
• Performance analytics and optimization: Aggregate results across email and social media campaigns, develop engagement dashboards, and feed learnings and recommendations back through to the marketing team 

What we expect

• Minimum 3 years of relevant experience in a B2B environment – a background in the financial services industry and a solid understanding of Private Markets of advantage
•  Strong academic credentials with a degree in communications, marketing, journalism or business administration
• Proficiency with setting up and owning marketing technology platforms to execute email campaigns, social media, and digital campaigning (Hubspot, Deal Cloud, etc). A willingness to learn new technologies for distribution a plus
•  Solid understanding of paid-social tools (LinkedIn Campaign Manager), video production software (Socialive. Adobe Suite), and analytics dashboards
• Advanced PowerPoint skills, and the ability to produce convincing and visually appealing presentations from complex materials. Proven Adobe Photoshop skills for in-house editing of photos and the preparation of social media posts. Proven video editing skills or willingness to learn within accelerated timeframe   
• Ability to work within a matrix organization with numerous stakeholders and a global team that is spread out across several offices and timezones.
• Passionate, highly motivated with a proven ability to handle high workload and sensitive timelines.

 

What we offer

Partners Group is a global financial institution that retains the culture, pace and agility of a start-up. As a growing firm, we are committed to attracting, developing and retaining the very best talent, by offering a workplace where results are truly recognized and rewarded. Our offerings include:

• Professional, international, and high-performing work-environment
• Challenging, rewarding career within a growing company
• Collaborative environment, with on-the-job training and mentorship opportunities
• Competitive benefits and wellness package, including medical, dental and vision coverage
• 401k (Roth and pre-tax options) with company-match
• 25 vacation days, and 13 holidays annually
• One-month sabbatical after every five years of service
• Company paid life and disability insurance Education assistance program
• Lunch stipend
• Domestic and international events, including offsites and volunteer opportunities
• Partners Group compensation has a long-term outlook and philosophy, and our total compensation emphasizes performance based long term incentives. Base pay range for this role is $87,000 - $106,000 and a performance-based bonus and equity are additional parts of the total compensation package

Make an impact on the organization by taking a leading role in the growth of our US business. Our working environment is humble, inclusive and transparent; the structure of the firm is flat. At Partners Group, we thrive on new ideas for the benefit of our clients, our employees and our communities. We are proud to be an equal opportunity employer and support diversity of perspectives.

 

www.partnersgroup.com

 

Please be aware, fraudsters may pose as Partners Group recruiters. All genuine representatives can be identified by a verified sign on their LinkedIn profiles. If you suspect fraud or have doubts, contact us immediately at hr@partnersgroup.com