Introduction We are seeking a strategic, data-driven Global eCommerce Web Leader to join the IBM.com and drive the growth of our online revenue through best-in-class digital commerce experiences. This role is pivotal in shaping and executing our global eCommerce strategy for B2B SaaS products, working cross-functionally with the CIO, Sales, Demand Strategy, Media and Web Publishing teams.

In this role, you will be responsible for the end-to-end management of our online store, including product merchandising, pricing and promotional campaigns, and developing strategies to convert free trials into paid subscriptions while driving upsell and cross-sell opportunities. You will also lead efforts to enhance thecustomer journey, scale digital commerce across global markets and introduce innovation that elevates the buying experience, This is a high-impact role for a seasoned eCommerce professional who thrives in a fast-paced, collaborative environment and is passionate about using data to tell compelling stories and drive business outcomes.

Your role and responsibilities

1. eCommerce Strategy & Execution

Lead the global eCommerce strategy for B2B SaaS offerings, aligning with business goals and customer needs.
Own the online store experience, including product merchandising, pricing, and promotional campaigns.
Develop and execute strategies to convert free trials into paid subscriptions and drive upsell/cross-sell opportunities.

2. Cross-Functional & Global Collaboration

Partner with CIO, Sales, Demand Strategy, Media and Web teams to align on revenue goals and digital initiatives.
Collaborate with marketing and customer success teams to optimize post-purchase nurture and retention programs.
Team with global eCommerce teams to ensure scalability and optimize performance across geographies.

3. Platform & Technology Management

Oversee the implementation and optimization of eCommerce and web platforms, including Adobe AEM and SAP Commerce.
Ensure seamless integration between content, commerce, and analytics systems.

Data & Performance Analytics
Use data to uncover insights, identify opportunities, and measure performance across the eCommerce funnel.

Translate complex data into clear, actionable insights for stakeholders through compelling storytelling and visualization.

Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise

10+ years of progressive experience in eCommerce, with a strong focus on B2B SaaS.
Proven track record of driving online revenue growth through strategic planning and execution.
Deep expertise in eCommerce platforms such as Adobe AEM and SAP Commerce.
Strong analytical mindset with the ability to interpret data and translate it into business strategy.
Exceptional communication and storytelling skills; able to influence at all levels of the organization.
Experience working in a global, matrixed organization is a plus.

Preferred technical and professional experience

Familiarity with digital marketing tools and CRM platforms.
Experience with Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics and/or Segment.
Experience with A/B testing, personalization, and conversion rate optimization.
Understanding of customer journey mapping and lifecycle marketing.

Job Title Global eCommerce Web Leader Job ID 51139 City / Township / Village Bucharest State / Province Bucureşti Country Romania Work arrangement Hybrid Area of work Enterprise Operations Employment type Regular Position type Professional Travel required Some travel may be required based on business demand Company (0112) IBM Romania Srl Shift General (daytime) Is this role a commissionable/sales incentive based position? No