Marketing Program Manager, Project Aria

We’re looking for a Marketing Program Manager to lead and coordinate marketing execution for Project Aria—a pioneering research device program shaping the future of AI and robotics. This role will bridge strategy and execution, owning go-to-market planning, managing field activations, leading community engagement, and optimizing digital channels to support research partner engagement.
You will lead a vendor team that supports this execution. In addition, you’ll work cross-functionally with product, research, ops, legal, and design teams to bring Aria into the world with intention and impact.Marketing Program Manager, Project Aria Responsibilities

• Lead go-to-market planning and end-to-end program execution for Project Aria across field operations, digital experiences and partner enablement
• Manage device rollout logistics, on-site activations, and field experiences to ensure a seamless touchpoint for research partners
• Build and grow the Aria community through thoughtful programming, communication, and support touchpoints
• Lead vendor teams to ensure high quality execution
• Collaborate with internal stakeholders across research, hardware, software, legal, and design to align program activities with roadmap and strategic priorities
• Monitor and report on marketing performance and community engagement metrics
• identify areas for optimization
• Help shape the narrative of Project Aria through storytelling that bridges research and real-world impact

Minimum Qualifications

• 6+ years of experience in marketing program management or GTM roles for technology, hardware, or research products
• Proven track record of managing community initiatives or engagement programs
• Experience managing vendor teams or external agency partners
• Experience in cross-functional communication and organizational skills
• Experience working in ambiguous environments
• Familiarity with tooling and operations platforms to support field or partner-facing workflows

Preferred Qualifications

• Experience in early-stage product marketing or working with emerging technologies (Augmented Reality/Virtual Reality, wearable tech)
• Background in research or developer marketing, community building, or research collaboration

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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