Job Description:

Marketing Automation Specialist

Location:

Melbourne, AUS

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role:

Are you passionate about data-driven marketing and ready to make a real impact? Join our dynamic team and help build scalable marketing automation systems that engage, nurture, and convert customers throughout their journey with us.

What you'll do:

Design & Execute Campaigns: Build automated marketing campaigns across email, web, and digital channels using Marketo.
Drive Customer Engagement: Develop lead scoring models and nurture sequences that guide prospects through the sales funnel.
Create Compelling Content: Write and optimise email content, landing pages, and dynamic content that converts.
Analyse & Optimise: Track campaign performance, run A/B tests, and provide actionable insights to drive continuous improvement.
Collaborate Cross-functionally: Work closely with Marketing, Sales, and Product teams to deliver aligned, results-driven campaigns.

What we're looking for

Essential:

1+ years’ experience in digital marketing, email marketing, or CRM management.
Experience with marketing automation platforms (Marketo, HubSpot, Pardot, or similar).
Strong analytical and problem-solving skills with attention to detail.
Excellent written and verbal communication skills.

Bonus Points:

Marketo certification or similar platform credentials.
Experience with Salesforce CRM.
Adobe Creative Cloud proficiency.
Understanding of customer lifecycle marketing and lead nurturing strategies.

Basic HTML knowledge for email template editing.

Why join us?

Work with a global leader in education publishing, where you'll have the opportunity to build marketing automation programs while collaborating with teams across APAC. You'll play a key role in establishing data-driven marketing systems that make a real difference in how we connect with our customers.

Ready to make your mark? Apply now with your resume and brief cover letter about why you're excited about this opportunity. Applications submitted without a cover letter will not be considered.

Keywords: Marketing Automation, Email Marketing, Marketo, HubSpot, CRM, Lead Generation, Melbourne, Hybrid, Higher Education.

About Wiley:

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.

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