Company Description

The Insights Manager plays a pivotal role in driving Red Bull’s commercial success by transforming data into actionable strategies across Off Premise channels. This role is responsible for delivering high-impact sales and shopper insights, supporting category growth, and optimizing execution at the point of sale. Combining analytical expertise with a strong commercial mindset, the specialist identifies opportunities, builds compelling category stories, and supports key stakeholders with clear, data-backed recommendations. A cross-functional collaborator and problem-solver, this individual thrives in a dynamic environment—balancing strategic thinking with operational excellence, and ensuring Red Bull stays ahead of market and shopper trends.

Job Description

BUSINESS INSIGHTS

Identify, develop and implement processes to enhance sales business performance and effectiveness.

Build and manage data platforms necessary for analytics and insights; oversee external data providers.

Identify opportunities and challenges, quantify them, prioritize, and provide solutions to overcome the challenge or maximize the opportunity.

Sales development analysis (by customer, by channel, by distribution point, etc.).

Evaluate customer performance in all sales fundamentals.

SHOPPER INSIGHTS

Regularly produce and share reports: weekly/monthly Nielsen dashboards, BPR reports, impulse data sharing summaries, store count monitoring, etc.

Summarize shopper research findings and disseminate key takeaways across relevant Red Bull teams.

Develop shopper-driven sales arguments to support commercial and field teams.

CATEGORY MANAGEMENT

Neutral analysis of categories and environment, taking all placements into account.

Continuous monitor the market with a focus on shopper and retail trends.

Analysis and optimization of the existing assortment and shelf layouts (soft drinks & energy drinks).

Creation of shelf layouts using appropriate planogramming software.

Preparation of results and presentation during customer meetings.

Development of innovative Category Management concepts and arguments, as well as continuous improvement of existing approaches and methods.

BUILD AND MONITOR THE OFF PREMISE PLAN

Generate relevant insights to help shape the overall Off Premise strategy.

With the National Off Premise Manager, build a general category narrative for clients.

Work closely with KAMs/CatMans to tailor the global strategy to each distribution channel: build and quantify action plans per channel (assortment, merchandising, refrigeration, pricing, promotion, etc.).

Monitor and ensure proper execution of the business plan (e.g., innovation launches and retail activities).

Qualifications

University degree in Economics / Business

A proven track record of 3-5 years professional experience in business/data analysis, business development, strategy, or a similar position, ideally in the consumer goods sector

Strong analytical mindset with a keen affinity for numbers, data interpretation, and effective visualization

Confident and approachable communicator with outstanding presentation and interpersonal skills

High level of integrity, discretion, and respect for confidentiality

Excellent problem-solving abilities with a solution-oriented mindset

Proficiency in Nielsen, or equivalent data tools

Advanced Excel skills and strong command of data visualization/analytics platforms

Proficiency in English