Regional Marketing Specialist - ASEAN

Company Description

About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.

Job Description

CyberArk is looking for a dynamic, innovative and driven Marketing Specialist in ASEAN to join our growing team. In this role, you will execute and support the marketing programs and tactics across ASEAN working closely with the marketing manager in the region, global marketing and demand center and across the key stakeholders of sales, sales development reps and channel partners. This role will collaborate across the different functions supporting the goal to drive CyberArk’s mindshare, increase market share with new logos and wallet share with cross-sell and to scale through channel across the specific sub region. This role will also be given the opportunity and exposure to support and manage APJ projects. 

Responsibilities: 

• Support execution of global and sub-regional campaigns relevant to specific target audience in ASEAN through various communication channels and tools.     

• Organize events and associated campaigns such as webinars, user groups, in-person events, workshops, and tradeshows.     

• Collaborate with channel team to support key regional partners and drive co-marketing activities.  

• Partner closely with SDR to ensure lead handoff and follow up. 

• Plan and develop localized content for marketing campaigns, activities and events – internal and external - including social media posts, email, brochures, newsletters, and merchandise.  

• Co-ordinate requirements for promotional material and support localized and market-relevant copywriting, artwork, and content for events and digital media.   

• Social Media Engagement – Plan and implement social media campaigns and post marketing updates through social channels, aligned with global guidelines.   

• Manage the sub-regional marketing budget, ensuring resource allocation and prioritization to achieve campaign and demand gen goals.  

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Qualifications

• 4 to 7 years’ marketing experience, in B2B environment/ SaaS/Cloud/Cybersecurity technology preferred  

• Experience in planning and executing marketing demand generation programs to deliver measurable business results 

• Experience with marketing automation systems and campaign data reporting systems is a plus 

• Positive, proactivity, initiative, adaptable, can-do attitude, and great communication skills to work with cross functional stakeholders across marketing and sales 

• Ability to prioritize and manage numerous projects simultaneously 

• Strong planning, execution and project management skills 

• Experience in partner marketing and channel go-to-market is a plus