Content Marketing Manager, Live Sports, Prime Video JP

As Prime Video Japan Sports continues to grow its portfolio, we are currently seeking a Contents Marketing Manager to manage our live sports contents marketing for properties such as NBA, Boxing, or MLB. This role will be responsible for developing and executing paid and social marketing to expand our sports audiences and engage with our current audiences. You will work closely with our Contents Acquisition team, PR team, Creative team, Internal Merchandising team, and global Prime Video Sports team, in addition to sports licensors and advertising agencies.

Key job responsibilities
- Lead the marketing strategy and go-to-market plans for Prime Video sports across all channels (e.g. TVCM, Digital, Social, etc) working in close collaboration with Creative teams, agencies and marketing platforms in region.
- Present marketing strategy and share ongoing performance updates with senior leadership.
- Analyze consumer insights of sports fans, understand competitor landscape and become the subject matter expert for sports marketing in Prime Video Japan.
- Establish and manage launch timelines, including ensuring appropriate processes, procedures, forms and tracking are established with internal and external stakeholders, to maintain scheduled campaign delivery.
- Work with internal Creative teams, external partners, and property licensors to develop creative assets.
- Manage marketing operation including social posting operations, owned marketing assets delivery, and view page launch setup.

Basic Qualifications

- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Proven project management and time management skills with the ability to operate successfully in a rapidly changing, ambiguous, and fast paced environment
- Experience anticipating and effectively mitigating problems
- Speak, write, and read fluently in Japanese and English

Preferred Qualifications

- Experience in Sports, TV, or other Media & Entertainment industries
- Experience in developing and executing large scale ATL marketing campaigns, including TVCM

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