Digital Specialist - Trade Services

The Opportunity:

We are looking for a digitally proficient, performance-driven marketing professional with strong communication skills to help optimise and grow our digital channels across two of New Zealand’s trusted brands: Laser® Plumbing and Electrical and Exceed®.

This role supports the Marketing Manager to optimise digital marketing channels, from paid advertising to social media, SEO, website content, and analytics,.  The successful candidate will be the crucial link between internal teams, external agencies and Franchise owners – so strong communication and stakeholder management is essential.

This is a diverse and hands-on role, well suited to a digital marketer who is comfortable working across multiple channels, and can translate insights into practical marketing outcomes. 

What You’ll Do:

• Work collaboratively with Agencies on digital advertising campaigns (Google Ads, Meta, programmatic) from strategy to.
• Optimise website content and performance, including SEO, tagging, analytics and testing to improve engagement and conversions.
• Drive local digital advertising for franchisees, supporting their growth through targeted campaigns.
• Develop and schedule engaging social media content, maintaining brand consistency across channels.
• Analyse performance data, deliver actionable insight and drive continuous improvement in campaign outcomes.
• Collaborate cross-functionally with marketing, operations, IT, and external partners to align strategies and deliver integrated campaigns.

Location: NZ Support Office & DC (1 Carmont Place, Mount Wellington, Auckland 1060)

Hours: 40 hours, Monday - Friday

What we’re looking for:

• 3-5 years of experience in digital marketing, performance marketing, or digital channel management.
• Practical experience through mid-level digital marketing roles is essential
• Strong verbal and written communication skills – confident presenting ideas, collaborating across teams and managing stakeholder expectations.
• Comprehensive working knowledge of content management systems (CMS), tagging, and performance tracking
• Proven ability to analyse data, generate insights, and optimise digital marketing and channel performance
• Experience working cross-functionally with internal teams and external agencies and align strategies
• Experience with paid media (Google Ads, Meta Ads, programmatic) and campaign execution
• Ability to create, schedule, and analyse social media content across multiple platforms
• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
• Diplomas or certifications in Digital Marketing, SEO, or Data Analytics may be acceptable with relevant experience
• Hands-on experience with paid media platforms, SEO, and analytics tools (GA4, Google Tag Manager, Google Ads, Meta Ads, CRM systems)
• Industry-recognised certifications that can enhance credibility:
  • Google Ads & Google Analytics (GA4) Certification
  • Meta (Facebook) Blueprint Certification
  • HubSpot Content Marketing or Inbound Marketing Certification
  • SEO certifications from SEMrush, Ahrefs, or Google considered attractive

What we offer: 

• WFH + Flexible working opportunities (minimum 3 days in office). 
• We offer a comprehensive wellness programme, including a free day-to-day health cover plan designed by Southern Cross to help you actively take care of your health and keep costs down. 
• A fantastic rewards programme - earn vouchers and discounts across 70+ New Zealand businesses – Groceries, Fashion, Health/Beauty, Home/Garden, Entertainment, Travel/Holiday. 
• We offer a yearly $200 wellbeing fund to support the cost of a variety of activities or initiatives that help to improve or promote your Wellbeing in some aspect, these include but are not limited to: Medical/Health related costs, Gym/Team fees, Immunisation/flu shots, Self-development classes, Sports equipment, Dietician, Opticians, Spa Day Visits.
• A day of paid leave in your birthday month. 
• We offer our new parents 10 days paid leave to spend time attending appointments or just take time out to bond as a new family. 
• We allow time for you to go out and support your community with a day’s leave to contribute to your community is some way.  
• We also offer development opportunities for your career. 
• Being part of the Belron group brings its bonuses as you can access jobs not just locally but internationally as well as part of your ongoing career development.  

About us – Belron New Zealand (Smith&Smith®, Laser® and Exceed) 

Belron® is the world's leading vehicle glass repair and replacement group, operating in 40 countries across 6 continents, and home to 26000 employees. 

Our New Zealand operations consist of three well-respected brands in the market being Smith&Smith®, Laser® and Exceed. Smith&Smith® is New Zealand’s leading Automotive Vehicle Glass Repair and Replacement specialist; Laser is New Zealand’s leading Plumbing and Electrical brand and Exceed is a leader in repairing door and window hardware. 

At Belron New Zealand, you’ll be joining a whānau where diversity, equity and inclusion are at the core of who we are. We also take our role in society seriously and are proud to have been awarded a Platinum 2024 EcoVadis Sustainability Rating – putting us in the top 1% of global companies for social, environmental, and ethical performance. 

If you’re interested in learning more or want to apply for the role, click Apply Now.