Specialist, Communications & Image-Building - School of Nursing and Midwifery

Entity: Aga Khan University

Location: Karachi, Pakistan

Introduction:

The Aga Khan University is a private, international university committed to international standards of excellence in teaching, research, and service. Its teaching hospital, the Aga Khan University Hospital has been accredited by the prestigious Joint Commission International for achieving the highest international healthcare standards.

Established in 1980, Aga Khan University School of Nursing and Midwifery, Pakistan (AKU-SONAM, P) has the honor of being the founding academic entity of the University and a benchmark for nursing education in Pakistan. The school is committed to excellence in the fields of education, research, nursing practice, and administration. It is also committed to providing the highest standards in nursing education programmes, in line with the University's vision and values.

AKU is an equal opportunity employer and is committed to safeguarding and aims to adopt appropriate standards for safeguarding and promoting a respectful relationship with and between all faculty, staff, trainees, volunteers, beneficiaries, wider communities, and other stakeholders with whom it works, including children and vulnerable adults and expects all employees/trainees and partners to share this commitment.

Aga Khan University invites applications for the position of Specialist, Communications & Image-Building - School of Nursing and Midwifery.

Responsibilities:

The communications specialist will be responsible for internal and external communications, media relations, digital presence, and visual storytelling. Moreover, you will be responsible for:

• focusing on raising the image of nursing through effective communication strategies using relevant channels

• keeping abreast of international trends in nursing marketing and image-building

• updating the digital presence of the school

• managing social media channels and the school website

• content development writing, press releases, and report writing for relevant stakeholders

• actively liaising with other nursing schools to bring about strategic partnerships and collaborations

• coordinating for media and communications for SONAM, P events/initiatives

• working innovatively with the creative team

• facilitating the faculty with communications collateral

• liaising between the faculty and the media team for photo sessions/video shooting

• supervising the media team and managing tasks

• developing and Implementing recruitment plan and marketing with schools across Pakistan

• working closely with Nursing Services and other partners to understand internal customer needs and ensure that all organizational policies and practices are properly followed

• actively promoting nursing programmes, nationally and internationally

• collaborating with the Marketing and Communications.

Requirements:

You should have:

• a bachelor's degree in journalism, communications, marketing, or a related field. Master is preferable

• at least five to eight years of progressive and related experience

• understanding of digital marketing tools and best practices in managing communications campaigns on social media channels and in other media

• excellent writing and editing skills, with an emphasis on developing from simple copy for digital channels to complex articles for media and journal publications

• familiarity with the use of content management systems

• ability to effectively operate and manage resources in a fast-paced and dynamic environment

• proficiency in MS Office packages, Adobe Photoshop, Illustrator, Acrobat, Google Analytics, X, Facebook, Instagram, and LinkedIn

• strong leadership skills, self-management, proactivity, and the ability to work independently

• high level of energy and flexibility

• relationship building with demonstrated interpersonal skills for interacting with internal and external stakeholders at all levels

• analytical and conceptual skills are essential for effective strategic thinking.

Comprehensive employment reference checks will be conducted.