Music Campaign Manager - TikTok LIVE
TikTok
Office
Los Angeles, California, United States
Full Time
Team Introduction
TikTok LIVE is a rapidly growing part of TikTok's global ecosystem, offering creators powerful tools to connect with audiences in real time. The LIVE Creator Growth team focuses on expanding creator coverage, improving content quality, and driving monetization through scalable campaigns and education strategies. We’re looking for a creative, data-driven Music Campaign Manager to help shape the future of music livestreaming on TikTok.
Role Overview
As the Music Campaign Manager, you will lead strategic, at-scale campaigns that drive measurable growth across TikTok LIVE’s music creator community. You will amplify successful creator case studies through creator managers and at-scale assets, while also running targeted monthly campaigns that uncover barriers, benchmark performance, and inspire key behavioral changes. This role requires a balance of analytical rigor and creative execution—ideal for someone who can both interpret data and bring ideas to life visually.
Responsibilities:
Creator Insights & Strategy:
- Develop a deep understanding of the LIVE music creator ecosystem—from emerging talent to top-tier creators.
- Analyze behavior, motivations, and pain points unique to music creators (vs. lifestyle creators).
- Identify data-driven opportunities to drive creator growth, engagement, and retention.
Campaign Management:
- Design and lead ~2 targeted creator campaigns per month, segmented by performance, content style, and growth stage.
- Translate insights into campaign strategies that drive monetization, adoption of features, and creator longevity.
- Monitor and evaluate campaign performance, using results to iterate and scale impact.
Creative Execution & Amplification:
- Create clear, engaging creator-facing toolkits—videos, visual assets, and educational materials.
- Amplify top-performing creators and case studies through creator managers and at-scale content.
- Collaborate cross-functionally with product, marketing, ops, and design to align campaigns with platform goals.
TikTok LIVE is a rapidly growing part of TikTok's global ecosystem, offering creators powerful tools to connect with audiences in real time. The LIVE Creator Growth team focuses on expanding creator coverage, improving content quality, and driving monetization through scalable campaigns and education strategies. We’re looking for a creative, data-driven Music Campaign Manager to help shape the future of music livestreaming on TikTok.
Role Overview
As the Music Campaign Manager, you will lead strategic, at-scale campaigns that drive measurable growth across TikTok LIVE’s music creator community. You will amplify successful creator case studies through creator managers and at-scale assets, while also running targeted monthly campaigns that uncover barriers, benchmark performance, and inspire key behavioral changes. This role requires a balance of analytical rigor and creative execution—ideal for someone who can both interpret data and bring ideas to life visually.
Responsibilities:
Creator Insights & Strategy:
- Develop a deep understanding of the LIVE music creator ecosystem—from emerging talent to top-tier creators.
- Analyze behavior, motivations, and pain points unique to music creators (vs. lifestyle creators).
- Identify data-driven opportunities to drive creator growth, engagement, and retention.
Campaign Management:
- Design and lead ~2 targeted creator campaigns per month, segmented by performance, content style, and growth stage.
- Translate insights into campaign strategies that drive monetization, adoption of features, and creator longevity.
- Monitor and evaluate campaign performance, using results to iterate and scale impact.
Creative Execution & Amplification:
- Create clear, engaging creator-facing toolkits—videos, visual assets, and educational materials.
- Amplify top-performing creators and case studies through creator managers and at-scale content.
- Collaborate cross-functionally with product, marketing, ops, and design to align campaigns with platform goals.
Music Campaign Manager - TikTok LIVE
Office
Los Angeles, California, United States
Full Time
August 6, 2025