The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.

In this role, you will partner with multiple internal teams including Product Marketing, Sales, Data Science, Creative, and Analytics teams to plan, build, and lead primary marketing research with advertising partners to leverage business to business insights to drive marketing strategy. You will leverage customer insights to influence marketing, sales, and creative partners to drive measurable results through growth marketing campaigns.Marketing Insights Researcher | Growth Marketing and Scaled Solutions Responsibilities

Conduct in-depth quantitative research to analyze market trends, customer behavior, and competitive landscapes
Utilize qualitative research techniques, such as interviews and focus groups, to gather nuanced insights into customer needs and preferences
Develop and maintain research reports and dashboards, and collaborate with cross-functional teams to integrate research findings into product development and marketing strategies
Influence go-to-market planning, execution, measurement, and scaling of growth marketing campaigns and product launches to drive best practice adoption and customer success

Minimum Qualifications

5+ years of experience in market research, with an emphasis on application of quantitative and qualitative methods to achieving marketing goals
Experience conducting Business-to-Business research in support of sales and/or marketing strategy and execution
Proven experience in presenting complex data in a clear and concise manner
Proven analytical and problem-solving skills, with a keen attention to detail
Experience of consistently working under your own initiative and managing multiple projects simultaneously
Bachelor of Arts/Bachelor of Science degree or equivalent work experience

Preferred Qualifications

Advanced degree in Marketing, Business, Statistics, or a related field
Experience in the tech industry or a time-sensitive, dynamic environment
Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM and A/B testing)
Experience influencing cross-functional teams, including Marketing, Sales, and Product

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$103,000/year to $162,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.