Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for our cutting-edge enterprise solutions, including WhatsApp business messaging and Business AI. This role requires a groundbreaking leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients. The ideal candidate will be passionate about the potential of AI and messaging to transform business communication and customer experiences.Enterprise Marketing Lead, Business Messaging & AI Responsibilities

Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives. This includes market segmentation, competitive analysis, and identifying key value propositions for various enterprise verticals
Lead and mentor a high-performing marketing team: Recruit, develop, and inspire a team of skilled enterprise marketers. Foster a collaborative environment focused on innovation and continuous improvement
Drive marketing initiatives across the funnel: manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients
Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights
Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys
Market intelligence and thought leadership: Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagement
Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Minimum Qualifications

Bachelor's degree in Marketing, Business, or a related field
12+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutions
4+ years of experience in a leadership role, managing and developing teams
Demonstrated experience developing and executing successful enterprise marketing strategies that have driven significant business growth
Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations
Proven communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with wide-ranging stakeholders
Analytical skills and a data-driven approach to decision-making

Preferred Qualifications

MBA or Master's degree in a related field
Experience marketing business messaging platforms, AI solutions, or similar communication technologies
Familiarity with Meta's products and ecosystem, including ads
Proven ability to thrive in a fast-paced, ambiguous, and rapidly evolving environment

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
US$180,000/year to US$252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.