Physician Relations Manager (Tampa Bay Area)

Job Title: Physician Relations Manager

Location: In Office

Department: Marketing & Sales

Reports To: Director of FOI Marketing

Position Summary:
At Florida Orthopedic Institute, we believe strong physician partnerships are the foundation of exceptional patient care. The Physician Relations Manager plays a vital role in strengthening and growing our referral network by building trusted relationships with primary care physicians, specialists, and healthcare organizations across the region. This role is ideal for someone who thrives in the field, enjoys connecting with providers, and is motivated by sales performance and relationship-building that directly contributes to organizational growth.

Key Responsibilities:

Channel Marketing (30%)

• Develop and execute channel marketing strategies to increase brand awareness, partner engagement, and referral pipeline growth.
• Provide feedback from the field to marketing and product teams to inform messaging, marketing opportunities and roadmap priorities.
• Collaborate with marketing to develop partner toolkits, collateral, and content.
• Analyze channel performance metrics and adjust tactics for maximum impact.

Field Sales/Referral Network Growth (70%)

• Identify and establish new physician partnerships, expand network and drive patient referral growth.
• Meet referral growth targets and performance metrics tied to territory development, account expansion, and new partnerships.
• Nurture existing referral sources and provide strategic insights to internal teams to enhance relationships and partnership efforts.
• Track and analyze referral sources performance and productivity, accountable for driving referral growth.
• Facilitate networking events and partner meetings to build relationships and generate leads.
• Plan and execute field visits based on referral trends, market insights, and practice potential.
• Responsible for building and maintaining relationships with physicians, medical practices, and healthcare organizations to drive patient referrals and promote our clients’ services.
• Develop and maintain strong relationships with primary care physicians, specialists, and other healthcare providers.
• Serve as the primary point of contact for physicians and medical practices to facilitate communication and provide information about our services.
• Increase patient referrals by educating physicians about our services, specialties, and value proposition.
• Identify opportunities for new business development and coordinate with internal teams to ensure the smooth referral process.
• Gather and relay physician feedback to marketing and operations teams to improve service experience.

Qualifications:

• 5–8 years of experience in physician relations, healthcare outreach, or referral development.
• Bachelor’s degree in business, Marketing, Healthcare Administration, or related field required.
• Familiarity with the orthopedic, surgical, or specialty care environment is preferred; however, candidates with experience in similarly complex industries such as Technology, SaaS, or MedTech will also be considered.
• Demonstrated ability to build and maintain professional relationships with healthcare providers and practice managers.
• Goal-oriented mindset with prior experience in sales or performance-based roles preferred.
• Strong interpersonal and communication skills, with a passion for community engagement, sales processes, pipeline management, and field execution.
• Ability to work independently, plan territory visits, and prioritize high-impact opportunities as well as translate data insights into actionable strategies.
• Ability to travel up to 40% for field and partner engagement.

Join Us
At Florida Orthopaedic Institute, we know that strong physician relationships are key to delivering the best patient outcomes. As a Physician Relations Manager, you’ll be on the front lines of building and nurturing those partnerships by strengthening our referral network, expanding access to care, and helping grow our impact across the region. If you’re driven by connection, collaboration, and the opportunity to make a real difference in healthcare, we’d love to have you on our team.