Sales Director (Delhi)

About Monster Energy:

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.  

A day in the life:

As the Sales Director, you're the powerhouse driving electrifying relationships with bottlers, taking full ownership of volume, revenue, profit, and market share targets in the buzzing zones of North and East India for both our iconic Monster and Predator brands. Paint and share a vivid, exciting vision for the future of the Monster Energy Company portfolio in these territories, all crystallized in a dynamic Long-range Plan (LRP) with bold ambitions and strategic building blocks, perfectly in tune with our bottler partners. Rock those cross-functional interactions, teaming up with Sales, Marketing, HR, Finance, Operations, and Legal within Monster Energy India, or when the thrill calls, connect with our Monster Energy APAC or US teams. Lead, manage, and inspire top-notch commercial teams to unleash their full potential and drive phenomenal success!

The impact you’ll make:

• Lead the external annual business plan (ABP) development and alignment with the bottler (volume, distribution, picture of success, promotional calendar, execution targets, trade spends); Lead the internal P&L reflecting the external ABP and  align target with Finance, Marketing and Operation.
• Execute against the ABP with discipline and find creative solution to overcome the inevitable challenges to deliver;  Motivate the bottler behind the portfolio so they understand the opportunity, align targets for all channels and zones and allocate on-going resources to deliver the plan.
• Drive Bottler partner (BP) management by setting up a positive business and personal relationship with the Bottler management and teams at all levels, from CEO, Central teams or teams in the zones; Agree with the BP monthly targets (range distribution, price, promotions) for the region.
• Ensure targets are clearly communicated and cascaded to field/telesales/Local Key account (LKA) teams and the BP field sales forces get incentivize and trained on Monster/PowerPlay to reach and beat the targets.
• Analyse the potential of Distribution growth, Distribution Quality development and Promotions in the region.
• Steer field Sales management and Wholesalers management by influencing the BP to get the relevant and optimal field sales coverage be it via own BP sales force, an external agency, sub-distributors or telesales; Accomplish regularly training for the BP sales teams on Monster/PowerPlay Merchandising standards (assortment, planograms, point of sales, and coolers standards) in all channels.
• Recommend best practice together with the BP, and agree the local route-to-market (RTM) to reach the distribution goals in key sub-channels, and negotiation with key LKA/wholesalers and set up monthly and annual individual targets in volume, promotion, trade loading, trade fairs and distribution for strategic wholesalers
• Financial and Budget management by making recommendation to seize additional opportunities or to adjust budget to volume shortfalls if required； Account for recommending required budget and spend in line with approved budget for the region
• Demonstrate discipline and ownership approach in budget split, tracking and utilization.

Who you are:

• Prefers Masters of Business Administration (MBA), or Bachelors degree combined with additional Management courses from reputed universities in the areas of Sales, Commercial, Operations.
• Additional Experience Desired: More than 7 years of experience in Core sales/ Trade Marketing (Distributor, KA or Field Sales force) in FMCG. and between 1 - 3 years of experience in Beverage/Wine & Spirits companies.
• Computer skills desired: Advance user Microsoft Office (Excel, Word, and PowerPoint).
• Additional Knowledge or Skills to be Successful in this role: Experience with forecasting, Nielsen/IRI, POS and Inventory reports.
• Other skills: Fluent English is advantageous.