Associate Director, Search - Pharma Media

About us:

Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training.

What you’ll do:

Detail-oriented, hands-on Associate Director, Search to help drive the execution and performance of paid search campaigns across our portfolio of pharmaceutical clients. In this role, you will take ownership of day-to-day campaign management, optimization, and reporting, while leading a small team and collaborating with internal teams to ensure flawless delivery. This role is ideal for someone who is passionate about search marketing, thrives in the weeds of platform execution, and wants to make a tangible impact on performance.

Your Responsibilities:

• Lead day-to-day management of paid search campaigns across Google Ads & Microsoft Ads

• Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals

• Help monitor budget pacing and performance across accounts to ensure efficient spend and delivery

• Analyze campaign data regularly to identify optimization opportunities, address underperformance, and implement tactical improvements

• Collaborate with cross-functional teams (media, analytics, client services) to ensure seamless campaign planning and execution

• Support the creation of test-and-learn strategies to improve performance and unlock new insights

• Assist with client deliverables, including performance reporting, POVs on platform updates, and tactical recommendations

• Lead a small team, supporting their development through platform guidance and process oversight

• Stay current with SEM trends, platform features, and industry best practices

Your Qualifications:

• Bachelor's Degree preferred

• 6+ years experience in search engine marketing (SEM), including hands-on experience with Google Ads, Microsoft Ads, and associated tools (e.g., SA360, Google Ads Editor)

• 2+ years of people management experience

• Deep understanding of SEM tactics, campaign structure, keyword research, bid strategies, audience segmentation, and testing frameworks

• Demonstrated ability to lead teams, foster collaboration, and build scalable processes

• Advanced proficiency with Excel, PowerPoint, and Google Slides; experience with data visualization tools a plus (e.g., Looker Studio, Tableau)

• Strong analytical mindset and creative problem-solving skills

• Desire to continually learn, improve, and grow within the media buying industry

• Ability to self-manage under deadlines

• Demonstrates professional verbal and written communication skills

Benefits:

• Remote-first team environment

• Coverage for medical, dental, and vision insurance for you and your dependents

• Disability insurance plan

• Matching 401K

• Parental leave

• Other fun health & wellness perks

Spring & Bond is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Spring & Bond is a woman-owned business.

Not everyone will match the above qualifications 100%. If your experiences don’t perfectly align, but you think you’d be a great addition to our team, we’d still love to hear from you.