Associate Manager – Marketing Communications

We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

About the Role

• We’re looking for a sharp, driven, and detail-oriented Associate Manager, Marketing Communications to join our team. This role is ideal for someone who lives and breathes communication strategy, has a strong grasp of crafting messaging across platforms, and brings deep expertise in app-based communication and user journey mapping. In addition to writing for a varied audience, the ideal candidate should be equally comfortable creating content across disciplines - from direct and digital to broadcast, loyalty, promotional, and instructional formats.If you’ve worked on both sides of the table - agency and brand - and understand what it takes to build communication that drives results, we’d love to connect.

Content Creation

• Craft attention-grabbing headlines, captions, emailers, content and communications that drive conversions and engagement.
• Write compelling scripts for video content, including explainers, testimonials, and ads.
• Develop persuasive in-app and CRM content that communicates value propositions effectively at every stage of the user journey.

Strategic Involvement

• Collaborate closely with relevant teams to align copy with overall campaign objectives and brand strategy.
• Lead brainstorming sessions and campaign ideation, ensuring cohesive messaging across all customer touchpoints.
• Use performance analytics and A/B testing insights to optimise content and improve CTRs.

Brand Stewardship

• Ensure all copy adheres to brand guidelines, maintaining a consistent voice, tone, and identity.
• Act as a brand custodian, ensuring that every piece of communication resonates with the intended audience.

Editorial Oversight

• Review and edit copy for accuracy, clarity, grammar, and brand alignment.
• Mentor junior writers and provide constructive feedback to elevate the team’s creative output.

Research and Innovation

• Stay informed on industry trends, competitor messaging, and platform innovations to keep communication fresh, relevant, and effective.

Qualifications

• Minimum 6 years of experience crafting communication across platforms, with a strong portfolio of app-based and journey-led content.
• Background in both agency and brand-side roles preferred.
• Strong command of English and Hindi is a must; knowledge of additional regional languages is a plus.
• Proven ability to write clear, concise, and grammatically accurate copy for diverse target groups.
• Strong understanding of tone and language adaptation across audiences and mediums.
• Excellent interpersonal and collaboration skills – ability to work seamlessly with cross-functional teams.
• Highly self-motivated, organised, and capable of managing multiple projects under tight deadlines.
• Receptive to feedback, open to multiple viewpoints, and able to evolve copy accordingly.
• A meticulous eye for detail and consistency in storytelling and delivery.
• Experience in the gaming industry is a bonus but not mandatory.
• Strong people and project management skills, with an ability to mentor and grow junior talent.

What we offer -
1. Competitive salary2. Mediclaim Policy - Best in Industry3. Flexible working hours4. Career Development Program5. Best in Industry Reward and Recognition program6. Inclusive and Collaborative Work culture7. Lunch is served every day8. Cabs are provided for an easy commute.