Marketing Planning Manager

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

We’re seeking a highly organized and strategic Marketing Planning Manager to join our team. This role is critical in driving the seasonal go-to-market planning process across marketing, creative, and cross-functional teams. The ideal candidate brings deep experience in integrated marketing and campaign planning, a collaborative spirit, and the ability to manage timelines and priorities in a fast-paced environment. This is a high-impact role that ensures strategic alignment, operational clarity, and timely execution across all marketing initiatives.

RESPONSIBILITIES

• Lead seasonal marketing planning workflows in partnership with brand, creative, and channel teams — owning timelines, calendars, and key milestone tracking.
• Translate business objectives into marketing briefs and integrated campaign deliverables.
• Partner with internal stakeholders (e.g., Creative, Brand Marketing, Merchandising, Design, Site Merchandising) to align on strategy and executional needs across marketing touchpoints.
• Drive the development, organization, and distribution of seasonal planning documents and campaign toolkits to ensure marketing channels are set up for go-to-market adoption.
• Support Creative team on photoshoot planning through validation of photoshoot shot lists, deliverables, and alignment on seasonal narratives.
• Coordinate inputs and facilitate cross-functional meetings that unlock creative development and channel execution.
• Identify opportunities to streamline marketing workflows and improve planning processes.
• Conduct market and competitive research to inform planning and support business strategy.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or demonstrated experience in a related field.
• 5+ years of experience in integrated marketing, marketing operations, or campaign planning.
• Proven success working cross-functionally in a matrixed environment.
• Strong organizational, communication, and project management skills.
• High attention to detail and the ability to manage multiple priorities and shifting timelines.
• Passion for brand storytelling and building operational clarity within creative environments.
• Proficient in Microsoft Office Suite; experience with Asana, Figma, and other planning tools is a plus.
• Professional experience in fashion, retail, or consumer lifestyle brands strongly preferred.
• Familiarity with photoshoot production and asset planning preferred.
• Understanding of omnichannel marketing and content deployment across digital marketing channels is a plus.

The base salary range for this position is $90,000-$115,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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