There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

About This Role

As the #1 low-code application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. So, let us cut to the chase: We are looking for a Field Marketing Manager based in Tokyo, to develop and implement marketing strategies to generate leads and revenue for the NEA business which comprises Japan and South Korea territories. This integral role, as part of the APAC Field Marketing team, will be responsible for working closely with the NEA sales team and across marketing teams to align efforts and use data and analytics to measure and improve marketing programs' performance.

The ideal candidate will have experience in field marketing and demand generation, a deep understanding of the sales process, and strong analytical and communication skills.

What You Will Lead/Do or Key Responsibilities

Builds the regional marketing plan working closely with the APAC Field Marketing leader, and NEA Regional Vice President to understand the business goals and priorities, driving execution through all contributors (account executives, sales development team, solution architects, customer success team and channel partners).
Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but is not limited to, events, roundtables, (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing.
Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline, support adoption of through partner campaign tool kits.
Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn etc)
Works in tandem with global programs to execute local flavor of global campaigns in the region, translates and localizes campaign messaging and assets as well as digital properties (website, emails, landing pages, graphics, webinars) to optimize SEO.
Responsible for managing regional field marketing budget and tracking of program spending alongside ongoing assessment of campaign effectiveness and ROI.
Creates local customer stories by working with the Corporate Communications team and local agencies.
Communicates effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions.
Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region.
Collaborates with regional peers, shares best practices and aligns with the extended marketing teams.

Qualifications / What You Need To Succeed:

Minimum of 8+ years’ experience in field marketing or a related B2B marketing role preferably in the software industry for Japan.
Proven experience building and executing multi-channel marketing programs to drive awareness, and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third party and ABM
Adapt global digital and content marketing programs to the needs of a regional sales team.
Strong stakeholder management and collaboration skills both locally and globally
Highly results-focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership/stakeholders
Budget and end-to-end program management
Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
Strong presentation skills and confidence in communicating with cross-functional leaders
Adept at working on multiple projects simultaneously in a fast-paced environment independently, and comfortable adding new ideas
Energetic, positive attitude with a willingness to take initiative and be resourceful
Self-starter with a growth mindset and ability to act with urgency
Advanced English and native Japanese language skills
Being able to speak Korean will be a bonus

The Longer Story:

OutSystems enables enterprise teams to build AI-powered applications and agents that reduce manual work, streamline internal operations, and accelerate impact. A proven low-code foundation combined with agentic AI and AI app generation capabilities empowers teams to move up to 10x faster with the assurance of security, scalability, and governance built in.

As the future becomes agentic, our customers need us now more than ever. AI has opened the door to extraordinary possibilities—but inside the enterprise, things are moving fast and feeling chaotic. Some early adopters are making progress in production, but for many, AI tools are sprawling without governance, data isn’t ready, and talent isn’t there yet. Enterprises are still drowning in application backlogs and struggling with legacy systems. But with the right platform, AI doesn’t have to add to the chaos. It can become the breakthrough that brings clarity—and drives real, enterprise-wide impact. At OutSystems, we’ve built that platform, providing the tools necessary for enterprises to overcome these hurdles.

We are looking for passionate, talented, and motivated people to join us in helping our customers build, deploy, and scale apps and agents—fast, helping them accelerate innovation while enabling secure, governed human-AI collaboration.

OutSystems is a truly global company, with more than 850,000 developer community members, 1,700 employees, more than 500 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and of course has a thriving, worldwide community of remote employees.

Amongst our 2,400 customers are some of the world's most recognizable brands across diverse industries—brands like Toyota, Heineken, Bosch, KeyBank, and UCLA. These customers are the reason we have a 4.6 star rating on G2. Their success is ours, and their stories demonstrate tangible ROI and transformational impact. We are a 9x Gartner Magic Quadrant Leader for Low-Code Application Platforms and a multi-year leader in the Forrester Wave. We’re recognized not just as leaders but as visionaries with a strong ability to execute, now extending our leadership into the AI and agentic application development arena.

Working at OutSystems

Our goal is to ensure that OutSystems is a place for bright, happy, and motivated people who share a common purpose and take pride in doing excellent work to pursue our vision of providing the AI-powered low-code development platform enterprise leaders trust to build, secure, and evolve their business applications, agents, and core systems. Our culture is focused on our core values of trust, customer success, innovation, and alignment. Our team members operate with transparency, integrity, and accountability, define success through the lens of the outcomes we deliver for our customers, push the boundaries with excellence, and work together toward our shared vision to deliver on what matters most.

What do we have to offer you?

A company that is always growing, changing, and innovating. We challenge each other to innovate in our products, in our team, and how we use our own technology. And we give our teams space to be proactive and creative.
Real career opportunities. We care about growth and development. Yes, vertical career progression is a possibility, but it's not the only one. From lateral moves and joining different teams to mastering specialized skills, we support your growth no matter what your goals are.
Work colleagues that are as smart, hard-working, and driven as you. We act as one global OutSystems team, taking ownership and working together toward a shared vision.
Disrupting the status quo is in our DNA. In fact, it’s why our company exists.
We ask “why” a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.

Are you ready for the next step in your career? Then we’d love to hear from you!

OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.