Corporate Communications, Senior Manager Public Relations - Benelux & Emerging Markets

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

The EMEA Corporate Communications team at Workday is a collaborative and results-oriented group of experts. We are internationally engaged, and passionate about building brand awareness and engagement for Workday! Our work spans both external and internal communications in Workday's operating markets. We work across the business and with external partners.
We get energy from working across cultures, driving business impact across borders through content that inspires, educates, and builds trust in Workday. We actively use AI and AI-based tools daily to help up be better communicators

About the Role

Workday is looking for a proactive and adaptable Corporate Communications Senior Manager with at least 7+ years of experience to join our international team. Reporting to the Senior Manager, Public Relations, EMEA, this role is for a creative and enthusiastic individual with excellent writing skills and social media expertise, who thrives in a dynamic environment!

Your primary role is to drive Workday's market expansion in the Benelux and Nordics, achieving results through strategic communications and regional partnerships. You will be instrumental in supporting the regional teams to achieve operational excellence. Key responsibilities include timely and impactful activity execution and successful reporting.

You will also collaborate closely with the wider Corporate Communications team. A strong appetite for knowledge and a can-do attitude is essential for this role.

Key Responsibilities

• Shape and implement multifaceted communication strategies, incorporating the latest industry trends and facilitating engaging media events to elevate our brand in Benelux & Nordics:

  • Build and grow media relations, including handling coverage results, assisting with press office function, establishing relationships with influencers, and identifying editorial opportunities.

  • Secure high-value opportunities and maximise brand awareness in these up-and-coming markets.

  • Drive customer and partner programmes that amplify successes and support market adoption in the region

  • Create communication materials: draft, edit, and produce content including press releases, social media posts, bylines and comments, and media briefings.

• Provide critical communications counsel: Serve as an advisor and offer counsel to business leaders.

• Measure and report: Create reports, demonstrating the impact of communications on business goals, evaluate campaign efficiency, and ensure results against goals.

• Lead cross-functional teamwork, ensuring communications efforts are tightly aligned with business objectives and measurably impact growth.

• Act as a critical partner to regional marketing teams for coordinated go-to-market success.

• Develop high-impact thought leadership content tailored to the region, positioning Workday as an industry innovator.

About You

Basic Qualifications

• 7+ years of industry experience

• Fluent in Dutch and English (written and verbal)

• Experienced in technical writing

• Ability to travel occasionally within EMEA

Other Qualifications

• Demonstrates creativity and strong project management abilities.

• Experience in a fast-paced work environment.

• Stays current with the evolving technology landscape.

• Skilled in creating engaging content for digital and social media

• Communicates with maturity and poise, possessing excellent written, verbal, and presentation skills.

• Proficient in visual/slide design (e.g. Google Slides, Power Point).

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!