Senior Associate Campaign Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

‎ 

‎ 

Job Description

Key Responsibilities:

• Homepage & App Content Management

  • Manage the content displayed on the homepage and mobile application, including banners, CTAs, recommendations, and seasonal promotions.

  • Schedule and coordinate updates aligned with campaign calendars, marketing activities, and business objectives.

• UX/UI Optimization

  • Collaborate with product designers, developers, and marketing to improve the UI/UX of the homepage and app.

  • Use data and user feedback to optimize layouts and content flow for better engagement.

• Performance Analysis & A/B Testing

  • Monitor key performance indicators (KPIs) such as CTR, bounce rate, conversion, and session duration.

  • Conduct A/B testing to optimize content placement, design, and user journey effectiveness.

• Campaign Integration

  • Align homepage and app content with promotional campaigns, deals, and partner initiatives.

  • Work closely with campaign and category teams to ensure visibility of high-priority products/services

• Cross-functional Collaboration

  • Coordinate with campaign, product, marketing, tech, data analytics, and customer service teams to ensure cohesive digital strategy.

  • Act as the point of contact for homepage related initiatives.

‎ 

Requirements

• At least 5 years of relevant working experience and at least 1 year in leading organizations or cross-functional matrix team setup. Experience in Travel or Technology Industry is a plus

• Minimum bachelor's degree in Engineering, Mathematics, Computer Science, Business, Finance, or Information Management from top local or overseas universities

• Top tier management consulting and high-level proficiency in Excel, SQL, and data analytics would be a plus

• Solid critical, analytical, and problem-solving skills; strong in numbers and analytics leveraging big data and customer centric approach

• Growth mindset - mature and self-driven person, embrace challenges, and has entrepreneurial spirits

• Excellent communication, passion, dedication, and energy to get things done

• Experienced in working as an individual contributor / hands-on marketer; able to develop short-mid-long term business plans

• Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities

• Comfortable working in flexible working hours conditions and occasional business travel

• Passionate about customers and deliver great communication to customers

• Passionate in developing high performing team

‎ 

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!