Marketing Analyst

About us

IOR is a family-owned business based in Brisbane, which has been fuelling Australia’s industries for over 40 years. The business has been growing rapidly and consistently in the last decade in particular, and is now the only fully integrated, 100% Australian-owned fuel company in the country. Our operations span the entire country and the entire fuel value chain: a crude oil refinery, two import terminals, a growing bulk delivery fleet, on-road and on-airport unmanned refuelling networks, infrastructure manufacturing, and proprietary fuel management technology.

Approaching each day through our values of Innovation: finding solutions, Our Communities: serving people, and Reliability: getting results, our team are focussed on delivering what really matters to our customers.

About your role,

We are seeking a commercially minded and data-driven Marketing Analyst to join our growing team. This role is central to how we understand and engage our customers, optimise marketing performance, and improve digital and customer experiences. Working across data, marketing, CX, and digital product, this person will bring together insights from multiple platforms to drive smarter decisions, stronger campaigns, and better outcomes.

• Drive performance reporting across digital, email, social, and paid channels using HubSpot, GA4, and Tableau to optimize engagement.
• Lead testing and CX improvements through A/B and multivariate experiments, enhancing conversion rates and reducing customer friction.
• Build advanced analytics models—from multi-touch attribution to CLV and conversion propensity—to deepen customer understanding.
• Map key customer journeys by integrating operational, customer, and commercial metrics across platforms like Zoho, Zendesk, and HubSpot.
• Deliver strategic insights from customer data, VOC programs, and dashboards to elevate marketing performance, budgeting, and cross-functional alignment.

About you

• Analytics leader with experience driving performance across marketing, CX, and commercial functions.
• Tech-savvy strategist fluent in HubSpot, Zoho, GA4, Tableau, SQL, Python and Excel—turning data into decisions.
• Insight-to-action expert, translating complex analytics into clear, high-impact recommendations and business cases.
• Advanced modelling pro, skilled in regression, segmentation, scenario design, and lifecycle tracking to uncover growth drivers.
• Cross-functional communicator, adept at stakeholder engagement, mentoring peers, and embedding test-and-learn culture

Why IOR?

IOR is proudly different. We innovate and we deliver what our customers need. We are at the forefront of technology and data capability in our industry. We invest heavily in the communities in which we operate in regional and remote Australia.

• Unbeatable culture –where people really do enjoy coming to work;
• Staff and family discounts on fuel (obviously!)
• Supportive peers and an entrepreneurial environment
• Training and development programs, alongside support, wellbeing and social activities

We provide an equal employment opportunity for all; we see the value in diversity and celebrate individuality. This looks like respectful conversations, and a safe workplace, where everyone thrives.