Manager - Regional Marketing.Commercial Operations SA

Company Overview, Vision & Values
 

We at MTNSA are a purpose and value-led organisation.
 

At MTNSA, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life.
 

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
 

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
 

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.
 

We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application!

Mission/ Core purpose of the Job

• The Regional Brand & Marketing Manager drives the execution of localized Brand and Marketing (B&M) strategies at the regional level. Reporting directly to the Head of the Region, this role focuses on implementing Go-To-Market (GTM) activities, trade marketing initiatives, and customer engagement strategies tailored to the unique dynamics of medium to small regions.
• While the central team provides strategy and governance, this role ensures these plans are effectively operationalized, supporting B2C (prepaid, postpaid, residential, youth, fintech) and B2B (enterprise) segments. The Manager ensures alignment with central direction while addressing specific regional needs, providing tactical leadership in sponsorships, events, trade marketing, and digital marketing.
• This role bridges the gap between strategy and execution, ensuring regional activities are impactful, operationally efficient, and businessaligned.

Strategy Development and Execution

• Support the development and execution of localized marketing strategies for the region to drive market share growth, customer loyalty, and NPS improvement.
• Collaborate with the central B&M team, regional leadership, and BU stakeholders to adapt and implement GTM strategies aligned with local market dynamics.
• Deliver localized Go-To-Market (GTM) plans for B2C (prepaid, postpaid, residential, fintech, youth) and B2B segments, ensuring alignment with central strategic goals.
• Drive the execution of regional media planning and buying, sponsorships, and events, ensuring compliance with central direction.
• Implement digital marketing and social media campaigns tailored to the regional audience while adhering to central guidelines.
• Identify key drivers of NPS in the region and execute plans to address improvement opportunities.
• Ensure brand governance, compliance, and alignment with central B&M guidelines across all regional marketing initiatives.

Regional Marketing Delivery Leadership

• Analyze marketing data and metrics such as NPS, brand health, and campaign performance to inform decision-making and improve outcomes.
• Lead the regional marketing team in the execution of GTM plans and trade marketing initiatives, ensuring comprehensive marketing support for consumer, enterprise, residential, and fintech business units.
• Implement trade marketing initiatives to enhance product visibility and drive measurable outcomes such as revenue, customer acquisition, retention, and brand health in the region.
• Coordinate the planning and execution of regional sponsorships, events, and PR efforts to build brand affinity and foster community engagement.
• Work collaboratively with cross-functional teams, including customer experience (CX), to integrate customer insights into marketing plans and initiatives.
• Maintain and develop strong media, PR, and corporate affairs relationships within the region to enhance the visibility and reputation of MTN.
• Promote awareness and visibility for MTN’s local CSI initiatives to strengthen community connections.
• Define, monitor, and report on KPIs for regional marketing activities, ensuring alignment with central targets and continuous improvement.

Financial Management and Cost Control

• Ensures proper and efficient utilisation of marketing budgets allocated to the Region.
• Develop and manage project initiative budgets in line with business objectives.
• Manage and optimise and communicate the budget, expense report, ensuring that all expenditure is in line with the budget.
• Monitor costs and determine initiatives to optimize resources. Ensure cost effectiveness by maximising cost/benefit ratios.
• Identify opportunities to generate additional revenue.
• Oversee media planning and buying for regional campaigns, optimizing reach and ROI.

Governance, Policies and Procedures

• Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned.
• Ensure brand governance, compliance, and consistency across regional marketing initiatives.
• As part of a governance forum/ interlock, participate in regular alignment meetings or collaborative platforms to share insights between central and regional teams. Review regional adaptations to ensure consistency with national strategies.
• Empower regional marketing team to execute GTM activities but ensure they align with central branding and strategic guidelines (e.g. Central Team provides a toolkit, Regional Teams use the toolkit to create localized variations).
• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
• Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage impacts on resources, cost and productivity

Continuous Improvement

• Drive best practice, continuous improvement and innovation at process and procedure level within Regions Marketing Operations.
• Ensure that the relevant analysis of market knowledge, trends and competitive information is gathered and assimilated.
• Initiate change to continually improve all aspects of service delivery and drive continuous improvement as an important element of service delivery.

People and Culture Management

• Lead, mentor, and manage segment teams providing coaching, guidance, and performance evaluations.
• Develop and maintain a high-performance team that consistently meets or exceeds targets. Review the team’s performance against agreed KPIs and drive plans for improvement.
• Foster a culture of collaboration, continuous improvement, and customer-centricity within the team.
• Set integrated goals and objectives for the team in order to achieve a future-focused, future-fit high-performing organisation.
• Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors.
• Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
• Set KPIs and provide regular performance feedback through a well-defined and implemented performance review programme.
• Develop and implement a training plan to build and develop skills within the team.
• Enable and model healthy employee relations and collaborative teamwork.
• Manage diversity, develop, and embed an Employment Equity plan for the business area.
• Act as an ambassador for the team by living the values and vital behaviours and changing and influencing employees’ behaviour

Education, Skills and Experience

Education

• 4-year tertiary qualification in relevant or related field

Experience

• Min 5 years of experience in Brand and Marketing
• Proven experience in executing Go-To- Market (GTM) strategies for B2C and B2B segments.
• Experience managing trade marketing, sponsorships, events, and digital marketing initiatives.
• Demonstrated ability to manage regional marketing operations and align activities to central strategies.
• Industry experience in telecommunications or a related sector is preferred.
• Worked across diverse cultures and geographies advantageous

Skills

• Interlock Management and Cross-Functional Governance
• Analytics and Interpretation
• Marketing Strategy Development
• GTM Planning and Execution
• Media Planning and Buying Platforms
• Trade Marketing and Channel Strategy
• Event Management and Sponsorship Coordination

About MTN South Africa

Launched in 1994, MTN South Africa is a subsidiary of MTN Group, a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.