We are looking

for a Head of Marketing Programs, who will act as the right hand to the CMO in driving performance marketing excellence across Kilo Health’s portfolio of 20+ companies, both digital and e-commerce. You’ll lead cross-company growth initiatives, develop proof-of-concept paid media strategies, and work with internal stakeholders to align execution across teams. This is a senior, high-impact role for a strategic operator who is hands on and deeply understands the mechanics of PPC and media buying — particularly on platforms like Meta -- as well as is curious and motivated to unlock the next media platform for Kilo Health group.

Get ready to

Lead multi-company performance marketing initiatives to unlock new growth levers across the Kilo Health portfolio
Partner with CEOs, CMOs, and growth teams from various Kilo Health’s companies to align on PPC strategy, execution, and resourcing
Design and coordinate pilot programs, focusing on new channel approaches, bidding strategies, funnel experiments, etc.
Collaborate with data, creative and martech leads to define measurement frameworks and KPIs, produce high-performing ads, landing pages, and media buying strategies
Advise teams and get your own hands dirty with PPC accounts from launch to multi-million dollar acquisition budgets on their media buying strategy and execution, ensuring cost-effectiveness, optimal resource use and business impact
Work with external partners (e.g. TikTok, Hyros) to test platform tools and measure results
Analyze program outcomes, package learnings, and recommend scalable solutions for broader adoption
Act as a catalyst for change in how media buying is executed and evaluated across the group

We expect you to

Have 8+ years of hands on media buying experience in digital marketing, focusing on user acquisition and media buying within a digital environment (additional e-commerce experience is a plus)
Possess up to date deep Meta media buying expertise (additional channels are a plus)
Demonstrate strong strategic thinking combined with project execution experience across multiple teams
Have experience working in matrixed or portfolio-style organizations is a strong plus
Manage stakeholder relationships across functions and seniority levels effectively
Demonstrate confidence, comfort and emotional intelligence in driving change and navigating ambiguity
Be data-literate: able to understand attribution models, campaign analytics, and incrementality testing

Salary

Gross salary range is 6500 - 8000 EUR/month.

Location

Vilnius, Lithuania: 4 days onsite, 1 flexible day remote.

Speaking of perks:

You will make a difference with your work, helping HealthTech products thrive, leading to over 6.5 million people living healthier lives, and unleashing your inner drive for innovation.
As a startup accelerator, we have 30+ different brands and are continuously expanding, giving you the flexibility to shape your career as you see fit. Whether you want to learn new skills, take on leadership roles, or specialize in a specific area, the choice is yours. You can even explore launching your own startup. We thrive on highly driven people.
Enjoy an additional 7 days to unwind: 5 days off whenever you choose, 1 day off during your birthday month, and an extra day off as a Christmas present.
It's all about the people — we'll make sure to take care of you when you're sick, give you an extra 3 days off to prepare for your big wedding day, and other thoughtful gestures to ensure you feel appreciated.
Our office life comes with perks like the usual ones — a stocked fridge, delicious hot lunches, and balanced breakfasts. But we also have an in-house movie theater, regular community events, a gym, fitness classes, social clubs, uniquely themed meeting rooms, and much more for you to explore.
Prefer working remotely? Your call. Work 40 calendar days per year from anywhere.
Be covered with our private health insurance after working with us for 3 months. Choose your plan and take extra care of your health and wellness needs.
Get creative with your learning and development budget. Elevate your skills and professional background with coaching and private learning sessions, conferences, courses, events, or whatever sparks your interest.
Be yourself, keep it casual, and get ready for a laid-back atmosphere with easy-going communication.

*additional conditions apply based on your residence location.