Brand Marketing, GTM Planning Manager - Integrated Marketing - TikTok Shop by Tokopedia - Indonesia

About the team
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Purpose of the Role
This campaign ops is the main PIC leading for end to end campaign planning and execution, building strong campaigns that benefit both sellers and platform, excite buyers to shop on platform. The role requires a strategist who is strong in analytics and can translate targets into workable actions. The person would be the center of collaboration across functions to create the most compelling campaign in the market

Responsibilities:
- Lead GTM planning and rollout for joint campaigns across Tokopedia and TikTok Shop, including: Double Date (e.g. 8.8, 9.9, 11.11, 12.12), Monthly/weekly thematic sales, Brand-led campaigns (e.g. Beli Lokal, Ramadan Ekstra Seru)
- Develop clear GTM frameworks, timelines, and asset requirements to align internal stakeholders and external partners.
- Collaborate closely with Creative, Category, Campaign, and Performance Marketing teams to ensure marketing plans are aligned with business goals and delivered on time.
- Track campaign execution, flag risks, and ensure high-quality and timely rollout across owned, paid, and partner channels.
- Build performance recaps and learnings for future optimization.