HID Product Marketing Intern

General Purpose:

• HavinganinterninTaipeitohelpcoordinatemarketresearchandgamingfeaturetesting/benchmarkingwith HID product marketing team

PositionSummaryandresponsibilities:

• ResearchgamingKB/Mice/MousematcompetitioninfofromCNmediaincludingbilibili,Douyin(tiktok)andotherDIYforums

• DeepdiveinKoreaneSporttrends

• WorkwithAPACfunctionalteamstounderstandAsiaoverallHIDmarkettrends

• ObservedesigntrendinAsia,gettingtheconnectiontoKB/Mice/Mousemat

• ExploretheTA/PersonaofgamingKB/Mice/Mousemat

PositionExpectations:

• Understandhowtoconductamarketanalysispriortotheideationphaseofanewproduct.

• Cansuccessfullyarticulateaproductideaanditsuniquevaluepropositionfortheuser

• UnderstandstheimportanceoffulllifecycleproductmanagementandEOL/transitionstrategies

• UnderstandstheimportanceofPMsupportinmarketing&GTMconsiderations

職位概述、職責

• 研究在中國平台 (例如bilibili、抖音（tiktok）和其他DIY論壇等) 上的KB/Mice/Mousemat競品訊息

• 深入了解韓國電競趨勢

• 與亞太地區職能團隊合作，了解亞洲整體 HID市場趨勢

• 觀察亞洲設計趨勢，找出與KB/Mice/Mousemat的關聯性

• 探索 KB/Mice/Mousemat的客群與背景

職位期望：

• 了解如何在新產品的構思階段之前進行市場分析。

• 能夠成功地向使用者闡明產品理念及其獨特的價值主張

• 了解全生命週期產品管理和EOL/過渡策略的重要性

• 了解 PM支援在行銷和 GTM考量中的重要性

CORSAIR (NASDAQ:CRSR), founded in 1994, is a leading global developer and manufacturer of high-performance gaming and streaming gear. With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans. CORSAIR has built a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality.

The company has received more than 4,000 product awards and has a footprint that reaches customers in more than 75 countries. CORSAIR also includes subsidiary brands Elgato, which provides premium studio equipment and accessories for content creators, SCUF Gaming, which builds custom-designed controllers for competitive gamers, and ORIGIN PC, a builder of custom gaming and workstation desktop PCs and laptops.