Senior Executive, Digital Marketing

Description: We are seeking a highly organized and proactive Marketing Operations & Content Specialist to join our dynamic Digital Marketing & Customer Experience team. This role is crucial for ensuring the smooth operations of the DMK and CX teams, with a particular focus on website content management and direct customer communications. The ideal candidate will possess strong project management and marketing operations skills, coupled with a keen eye for detail and excellent stakeholder engagement abilities. Key Responsibilities include:

Website Content Management:

Marketing Operations & Project Management:

Serve as the primary point of contact for all Income website content update requests, engaging with various internal stakeholders (e.g., product, sales, finance, brand teams).

Manage the end-to-end content lifecycle for Income’s corporate website, from request intake and prioritization to publishing and archival.

Ensure all website content is accurate, up-to-date, on-brand, and optimized for SEO.

Identify and implement process enhancements for website content management to improve efficiency, accuracy, and stakeholder satisfaction.

Maintain a content calendar for website updates and new content launches.

Oversee and project manage direct customer communications, working closely with relevant teams (e.g., Ops, Finance, Strategic Comms, OS) to ensure timely and accurate delivery.

Develop and maintain efficient workflows for various direct communication operational tasks.

Track and report on the progress of content and communication projects, identifying and mitigating potential risks.

Support the broader Digital Marketing & Customer Experience team with operational needs as required.

Kpis:

• Travel Cross sell & Motor Cross sell
• SEO KPIs
• Specific SLA milestone KPIs
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3 years of experience in marketing, with a strong focus on project management and marketing operations.
• Proven experience with content management systems (CMS)
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Strong interpersonal skills and the ability to effectively engage with diverse stakeholders at all levels.
• Proficiency in project management tools (e.g., Asana, Jira) is highly desirable.

Qualifications & Competencies / Key Traits: