Marketing Communications Specialist, Senior

Your Role

The Consumer Acquisition and Retention Marketing team consists of passionate marketers at heart – driven to create the most compelling acquisition and retention programs to drive sales for the Medicare and Individual lines of business. The Marketing Communications Specialist, Senior will report to the Sr. Manager, Medicare Marketing Communications. In this role you will work on a variety of project-based assignments that will support Medicare and Individual marketing and business goals. This includes supporting marketing campaigns through development across multiple channels. The ideal candidate will have a roll-up your sleeves and pitch in attitude when it comes to managing work and problem solving. The successful candidate will also demonstrate the ability to partner well with cross-functional teams and have strong executive communication skills.

Your Work

In this role, you will:

• Support the creation of marketing materials through the eyes of the customer – developing holistic experiences and meaningful touchpoints while incorporating a test and learn methodology
• Support the development of comprehensive marketing plans, that incorporate a full spectrum of tools and tactics (letters, digital content, etc.)
• Manage multiple projects and stakeholders through a defined project-based workflow management system
• Participate in cross-functional teams across multiple business units and with outside vendor partners on the execution and operational set up and tracking of marketing campaigns
• Use data to measure success and continually optimize results in partnership with team Marketing Consultants/Principals by being engaged in campaign report outs to support greater program efficiencies
• Proofread and provide editing support to marketing materials (including newsletters, direct mail, email, and digital ads), while ensuring brand and regulatory requirements are met 
• Support development of marketing materials (collateral, direct mail, and digital creative) from creative execution to implementation, which includes routing to key stakeholders, brand, legal and regulatory for approval

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 5 years of prior relevant marketing experience including within digital marketing (websites, email, social, etc.)
• Requires excellent project management and organizational skills, detail oriented, and can manage multiple projects in a fast-paced environment 
• Requires stellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, sales, and external partners
• Health insurance experience strongly preferred
• Positive, can-do attitude and not afraid to work hard, be humble, ask questions, learn new things

 

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