This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA)

Min Experience: 8 years

Location: India

JobType: full-time

We are seeking an experienced and visionary Head – Marketing to lead the global marketing function for a fast-growing player in the nutraceutical and herbal space. This leadership role is responsible for building a strong global brand, driving B2B marketing strategies, leading international event participation, overseeing corporate communications, and ensuring successful go-to-market execution for new products. The ideal candidate brings a deep understanding of B2B dynamics within the herbal, nutraceutical, or pharmaceutical industries and is skilled in leading high-impact marketing teams.

Requirements

Key Responsibilities

1. Brand Strategy & Market Positioning

Define and execute a cohesive global brand strategy that positions the company as a trusted, science-backed partner in the herbal and nutraceutical space.
Enhance brand visibility and recall in key international markets.
Ensure visual and messaging consistency across all packaging, product assets, and digital platforms.

2. B2B & Product Marketing

Design targeted B2B campaigns for formulators, manufacturers, distributors, and brand owners worldwide.
Manage end-to-end product marketing including market research, competitive benchmarking, messaging, and go-to-market strategies.
Support the sales and business development teams with high-quality product brochures, presentations, and technical documentation.

3. International Events & Trade Shows

Lead planning and execution of global exhibitions and trade shows (e.g., Vitafoods, SupplySide West, FI Europe/Asia).
Oversee booth design, marketing materials, and lead generation strategies.
Measure event ROI and continuously improve future participation through data-driven insights.

4. Corporate Communications

Manage all internal and external corporate communications.
Create impactful thought leadership content, press releases, newsletters, and presentations.
Develop and maintain media relationships to amplify the company’s global voice.

5. Digital & Content Marketing

Lead content strategies across website, LinkedIn, newsletters, and B2B platforms.
Increase engagement through compelling storytelling, product education, and brand narratives.
Optimize SEO and digital visibility to drive qualified inbound leads.

6. Team Leadership & Budget Management

Build, mentor, and lead a high-performing marketing team.
Define key performance indicators, allocate budgets, and ensure timely execution of all initiatives.
Work cross-functionally with R&D, Sales, and Regulatory teams to align marketing strategies with business goals.

Qualifications & Skills

MBA in Marketing or a Master’s in Life Sciences with a specialization in Marketing.
10–15 years of progressive B2B marketing experience in nutraceuticals, herbal extracts, or pharmaceuticals.
Proven success in international brand building, product launches, and trade show execution.
Strong leadership, communication, and project management capabilities.
In-depth knowledge of global regulatory frameworks and buyer behavior in the natural ingredients industry.

Performance Metrics

Brand awareness and perception in priority global markets
Growth in marketing-driven leads and conversion quality
ROI from international exhibitions and campaign performance
Timely and effective product launches
Strength, development, and retention of the marketing team

Key Skills: Branding, B2B Marketing, Nutraceuticals, Global Strategy, Herbal Industry, Trade Show Management, Digital Marketing, Corporate Communications, Product Marketing

Head - Marketing

Weekday