CRM and Data Management Specialist

Are you a recent graduate or early in your career and passionate about digital marketing, automation, and customer engagement? We're looking for a CRM & Lead Activation Specialist to join our team and help us nurture leads into loyal customers using WhatsApp, Email, and SMS.

No prior full-time experience? No problem! If you’re eager to learn, data-driven, and ready to work in a fast-paced environment—we want to hear from you!

What You'll Be Doing :

Lead Nurturing & Activation

• Support the development of automated CRM workflows (WhatsApp, Email, SMS).
• Help implement drip campaigns to engage leads throughout the funnel.
• Personalize communications based on audience segmentation and behavior.
• Assist in re-engagement efforts to bring back inactive leads.
• Work with Campaign Managers to align CRM with overall marketing efforts.

Database & Lead Management

• Maintain and update the lead database for accuracy and consistency.
• Segment leads using criteria like demographics and engagement.
• Help set up automated tagging and scoring systems to improve follow-up.
• Ensure leads are properly processed and uploaded into the CRM system.

Analytics & Performance

• Monitor and track key metrics like open rates, click rates, and conversions.
• Contribute to weekly/monthly reports and help interpret audience behavior.
• Use data to improve lead nurturing flows and segmentation.

Cross-Functional Collaboration

• Collaborate with Campaign Managers, Community Leads, and Content Teams.
• Ensure smooth integration of leads coming from different channels.
• Share learnings and help improve engagement strategies based on insights.

Requirements

What We're Looking For

• A Bachelor’s degree in Marketing, Business, Communication, or a related field
• Passion for CRM, marketing automation, and customer journey mapping
• Familiarity with digital tools like Google Sheets, Email platforms, or CRM software (training will be provided)
• Strong attention to detail and organizational skills
• Willingness to learn, experiment, and grow in a dynamic environment
• Good communication and teamwork skills
• Strong English communication skills (written and spoken) are required

Bonus Points If You:

• Have done internships related to marketing or CRM
• Have basic experience with tools like HubSpot, Mailchimp, ActiveCampaign, or similar
• Are curious about lead scoring, segmentation, and behavior tracking