Digital/Social Media Specialist

Location: India, remote

Department: Marketing

Reports To: Digital Demand Generation Manager

eProductivity Software (ePS) is a leading global provider of industry-specific business and production software technology for the packaging and print industries. ePS’ integrated and automated software offerings and point solutions are designed to enable revenue growth and drive operating and production efficiencies. With offices worldwide and over thirty years dedicated to delivering best-in-class technology to the packaging and print industries, it is our deeply held philosophy that ePS succeeds when our customers thrive. Link to our website – www.epssw.com

About the Role

We’re seeking a creative and results-driven Digital/Social Media Specialist to manage and expand our social media presence across key platforms, including LinkedIn, YouTube, and WeChat. Reporting to the Digital Demand Generation Manager, you will execute global and regional social campaigns, manage day-to-day publishing, and help drive traffic, brand awareness, and engagement.

You’ll play a key role in shaping our online presence, developing and maintaining a social media editorial calendar, and utilizing analytics to inform and enhance future content. This is an exciting opportunity for someone who thrives on storytelling, understands digital trends, and wants to make a measurable impact on a global brand.

Key Responsibilities

Social Media Management

Own day-to-day management of global social media channels, including LinkedIn, YouTube, WeChat, and others

Schedule, publish, and monitor social media posts aligned with the campaign and messaging strategy

Develop and maintain a global social media editorial calendar in coordination with the content and campaign teams

Content Execution & Engagement

Develop engaging posts, visuals, and videos to support campaigns, events, and thought leadership initiatives

Participate in social listening, online conversations, and community building to grow our following and increase engagement

Collaborate with design and content teams to ensure social assets reflect brand voice and visual identity

Campaign Integration

Support product launches, events, and content campaigns through coordinated social media activity

Ensure social posts and campaigns are aligned with marketing objectives and adapted to suit each platform

Coordinate with regional marketing teams for localized social content when applicable

Measurement & Reporting

Track and report on key social media KPIs, including follower growth, engagement rate, and traffic to the website

Use insights and analytics tools to refine posting strategy and improve reach and relevance

Support A/B testing of post formats, content types, and timing to enhance performance

Required Skills & Experience

2–3 years of experience managing B2B social media programs, preferably in SaaS, technology, or manufacturing sectors

Demonstrated success growing and engaging followers on LinkedIn and other digital platforms

Strong writing and editing skills with an understanding of tone and content types appropriate for professional audiences

Experience using scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, native platform analytics)

Strong visual and creative sense with the ability to collaborate on multimedia content

Organised, proactive, and comfortable working across time zones in a fast-paced environment

Preferred Qualifications

Experience working with global brands or distributed marketing teams

Familiarity with basic graphic design tools (e.g., Canva, Adobe Express)

Understanding of SEO and its impact on social media traffic

Knowledge of the packaging, print, or manufacturing industry is a plus

Why Join Us?

Help shape the global voice of a fast-growing software company

Build and grow engaged communities across multiple social platforms

Be part of a digital-first marketing team where your ideas and creativity drive real business outcomes