Marketing Creative Lead – Casino Portfolio

Description

Purpose of the Role

The Marketing Creative Lead will play a pivotal role in driving the creative strategy for Playstudios’ Casino games; POP! Slots, myVegas Slots, MGM Slots Live and myKONAMI SLOTS. This person will have a passion for marketing creative, a keen eye for trends, and exceptional communication skills to collaborate with production partners and internal teams. He will be responsible for overseeing the end-to-end creative funnel, from ideation to execution, ensuring that creatives resonate with target audiences and align with Playstudios’ Casino brands.

Who You Are

• A creative strategist who is passionate about marketing trends and innovation.
• A data-driven thinker who can balance artistic storytelling with performance marketing insights.
• A collaborative leader who thrives in cross-functional teams and can manage a remote creative team and external production.
• A strong communicator with the ability to guide creative teams and ensure brand alignment with the various game teams.
• A problem solver who can adapt and optimize creative campaigns for global audiences.

Roles and Responsibilities

• Develop and execute comprehensive creative strategies to support marketing campaigns.
• Stay on top of industry trends and apply innovative storytelling techniques to marketing assets.
• Brainstorm and pitch new ad concepts in collaboration with the Marketing team.
• Lead and inspire a creative team of designers and animators to deliver high-impact marketing assets.
• Collaborate with internal teams and external vendors to produce high-quality creatives.
• Provide clear direction and feedback to vendors, ensuring brand consistency.
• Source, negotiate, and manage relationships with creative production partners.
• Manage the creative funnel from ideation through execution, ensuring timely asset delivery.
• Analyze creative performance metrics, identify fatigue, and optimize assets accordingly.
• Lead creative testing to identify top-performing concepts and scale them effectively.
• Partner with ASO, PR, Influencer, UA, and Game teams to ensure cohesive and aligned creative execution.

Requirements

Key Qualifications

• 3+ years of experience in marketing creative, preferably in the casino mobile gaming or entertainment b2c industry, with proven experience leading a creative team of designers, animators, and production partners.
• Strong understanding of creative trends, formats, and platforms (e.g., Facebook, TikTok, Applovin, etc).
• Experience managing external vendors and creative agencies.
• Proven ability to analyze creative performance metrics and optimize assets.
• Excellent communication and collaboration skills to work across teams and partners.
• Native English speaker is a plus.