Product Marketing Manager

About the Role

As a Product Marketing Manager, we are looking for a strategic and customer-focused professional to lead the positioning, messaging, and go-to-market strategy for DoubleTick. You will play a pivotal role in translating product capabilities into compelling value propositions, driving product adoption, and enabling sales teams with high-impact content and tools. This role requires a blend of market insight, creative storytelling, and cross-functional collaboration.

You will work closely with the product, sales, engineering, and customer success teams to enhance the user journey, reduce friction in adoption, and ensure customers clearly understand and realize the value of DoubleTick. Your contribution will directly influence product growth, customer engagement, and brand visibility.

Key Responsibilities

Develop and execute go-to-market strategies for new features and product launches.

Create clear, compelling messaging and positioning tailored to different customer segments.

Collaborate with Product and Engineering to understand features and translate them into customer-centric benefits.

Create marketing assets such as landing pages, one-pagers, sales decks, demo scripts, and product videos.

Support the Sales and Customer Success teams with enablement tools that improve conversion and engagement.

Conduct competitive analysis and market research to guide positioning and content strategy.

Track user feedback and adoption metrics to inform messaging and product improvements.

Drive awareness and engagement through product-focused email campaigns, webinars, and customer communications.

Be the internal voice of the customer, advocating for their needs across teams.

Required Skills & Qualifications

4+ years of experience in Product Marketing, preferably in SaaS or B2B tech.

Strong writing, communication, and storytelling skills.

Ability to translate technical features into clear business value.

Analytical mindset with familiarity in tools like Google Analytics, Mixpanel, or similar.

Experience collaborating across departments in a fast-paced environment.

Basic understanding of CRM tools, WhatsApp Business API, or conversational commerce is a plus.

Creative thinker with a hands-on approach to content creation and campaign execution.

Why Work With Us?

Accelerated Career Growth – Fast-track your way into leadership roles with a clear growth path.

Challenging Work Environment – Collaborate with large enterprises and solve complex technology problems.

Career Flexibility – Explore transitions into roles like Product Manager and beyond.

Supportive Culture – Work with a friendly, approachable team and management that values people.

Founder-Led Exposure – Get a front-row seat to the startup journey and work closely with the founding team.

Sharpen Customer-Centric Skills – Gain hands-on experience and build strong customer-facing and problem-solving skills.

Hands-On Innovation – Be directly involved in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions.

About Us

Apport Software Solutions Private Limited is a dynamic SaaS-based product company, powering conversational commerce and helping brands build meaningful customer relationships through WhatsApp. With over 7000+ customers in 140+ countries, including MakeMyTrip, GRT Jewellers, Panna Jewellers Exclusive, Admit Card, Amity University, Cutting Edge Salon, Raheja Developers, Sabyasachi, ICRA, RS Brothers, Tupperware, and more — we’re helping brands grow faster using technology that feels personal and powerful.

DoubleTick is our flagship product — a mobile-first conversational CRM built on top of the WhatsApp Business API. It empowers businesses with features like broadcasting, analytics, chatbots, commerce tools, and a unified team inbox.

Explore more at: https://doubletick.io