TikTok Shop – Business Analyst, Seller Strategy
TikTok.com
Office
Seattle, Washington, United States
Full Time
About the Team
TikTok eCommerce is building a next-generation commerce experience that combines content, community, and commerce. The Seller Strategy team plays a critical role in enabling merchant growth through scalable, data-driven programs and strategic planning. We aim to build a thriving merchant ecosystem by developing lifecycle strategies that support seller acquisition, activation, and retention.
We are looking for a highly motivated Business Analyst to join the Seller Strategy team and support data-backed decision-making, strategy execution, and program optimization.
Responsibilities
- Support the development of seller lifecycle and growth strategies by conducting data analysis, building dashboards, and creating structured insights
- Analyze key merchant metrics to identify pain points and opportunities across different segments (e.g., onboarding, activation, retention)
- Collaborate cross-functionally with product, category, marketing, operations, and data science teams to deliver seller-facing programs
- Participate in the design and optimization of merchant incentive policies, resource allocation strategies, and performance tracking
- Drive deep-dive analyses on business performance, supporting strategic decisions and OKR alignment
TikTok eCommerce is building a next-generation commerce experience that combines content, community, and commerce. The Seller Strategy team plays a critical role in enabling merchant growth through scalable, data-driven programs and strategic planning. We aim to build a thriving merchant ecosystem by developing lifecycle strategies that support seller acquisition, activation, and retention.
We are looking for a highly motivated Business Analyst to join the Seller Strategy team and support data-backed decision-making, strategy execution, and program optimization.
Responsibilities
- Support the development of seller lifecycle and growth strategies by conducting data analysis, building dashboards, and creating structured insights
- Analyze key merchant metrics to identify pain points and opportunities across different segments (e.g., onboarding, activation, retention)
- Collaborate cross-functionally with product, category, marketing, operations, and data science teams to deliver seller-facing programs
- Participate in the design and optimization of merchant incentive policies, resource allocation strategies, and performance tracking
- Drive deep-dive analyses on business performance, supporting strategic decisions and OKR alignment
TikTok Shop – Business Analyst, Seller Strategy
Office
Seattle, Washington, United States
Full Time
August 4, 2025