Relationship Marketing Senior Associate 1

Overall governance
• Ensure understanding of marketing department policy, to provide guidelines to junior members.
• Support periodic revision of policies, standards, guidelines, work processes, and procedures related to market research and marketing development, to ensure efficient operation and alignment with the company’s policies & compliance with relevant governance.

Function-related accountabilities?
1. Market research
• Supervise junior members in conducting primary and secondary industry research through deployment of different data collection methods, including information on competitors, markets and customers, to ensure sufficiency and relevance of qualitative and quantitative data collected.
• Fomulate analytics and intelligence on industry research, including competitive landscape and analysis, strategic analysis, situational analysis and customer profiles, in order to add value and provide insight to data collected.
• Provide insights, recommendations, and actionable summary reports, in order to support management level with decision-making and to support marketing master plan and roadmap development and adjustments.
• Supervise junior members in maintaining market research information portal, market research project portal, and research tracker dashboards to ensure market intelligence is retained and easily accessible (If needed).
• Communicate and coordinate key activities with market information providers, to ensure innovative and cost-effective use of research budget, as well as key matters with relevant functions to provide more intricated insights regarding marketing analysis to seek for new opportunities with upcoming trend.

2. Marketing development
• Draft product marketing goals and strategy, including value proposition, to ensure the robust foundation to support marketing execution.
• Perform activities in the process of aggregating and consolidating marketing plans from relevant functions, in order to develop marketing master plans and action plans, as well as to provide holistic view of marketing group’s strategic direction.
• Draft marketing activities roadmaps, including activities and guidelines, in order to provide direction to other functions/teams in marketing regarding their roles and responsibilities in business operations.
• Brief and seek agreement on marketing activities roadmaps to all relevant parties, in order to ensure marketing activities can be executed accurately and in a timely manner.
• Facilitate coordination and maintain communication of strategic marketing activities, and provide assistance, if required, to ensure effectiveness of business operations and to facilitate achievement of objectives within determined timeline, budget, and expected outcome.