PRODUCT SENIOR SPECIALIST

• Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture. 

• Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).

 • Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products. 

• Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.

 • Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches and promo mechanics requirements.

 • Analyze retail audit reports (AC Nielson, EPOS …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives. 

• Manage social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.

 • Execute and present the monthly closing report with brand performance and Projects update. 

• Perform timely market visits and initiate corrective actions. 

• Generate item code and barcode for newly launched products. 

• Monitor and consolidate the stock level of all procured product lines to support and suggest setting the orders with the procurement team after getting the brand manager’s approval.

• Train and mentor Product Specialist.