Media Planner

Our Story: It's no surprise that our story is a little unconventional. After all, Papa Murphy's brought an entirely new approach to the pizza industry. But our unique idea is a simple one. We focus on using quality ingredients, prepared fresh daily, to offer our guests everyday meal solutions to take 'n' bake at home with ease. That commitment to quality and creativity extends beyond just our delicious and craveable products. At Papa Murphy's it is our mission to create a culture of collaboration, accountability, and inclusion. Because we know that what makes us great isn't just what we make, it's what we make together.

 

Position Overview: In this new & engaging role, the Media Planner champions Papa Murphy's commitment to quality, service, integrity, and teamwork by:

• Developing and executing comprehensive national digital media strategies and plans to meet business goals and KPIs.
• Including channel, platform & high-level strategic recommendations as well as a test roadmap, to ensure optimal spend and maximum results.
• Including budget & flight recommendations as well as audience research/refinement and KPIs
• Strategic plan clearly defined to drive incremental transactions and revenue.
• Requires a seamless execution of evergreen and promotional campaigns.
• Handling campaign setup including audience research/strategies, best-practice campaign configuration, trafficking, monitoring, reporting & optimizations.
• Managing day-to-day operations of national digital media campaigns, such as CTV, Online Video, Programmatic Display, Audio, Native, etc.
• Including vendor management, platform execution, creative assignment, tracking/tag setup, geo-targeting, bidding strategies, A/B testing and measurement.
• Note: paid search and paid social are handled by other members of the team.
• Providing proactive updates, creating detailed reports and corresponding analysis, to identify opportunity areas.
• There will be a large emphasis on A/B testing, creative optimization and driving sales performance.

• Optimizing campaigns to increase ROI and improve overall campaign effectiveness.
• Opportunity to redefine what reporting and data visualization looks like for the team
• Supporting local teams across the nation with strategic guidance and working to combine local and national media plans/reports
• Monitoring industry trends and news, as well as staying on top of changes in in the digital landscape.
• Putting this into practice by innovating and proactively suggesting creative ways to enhance campaign performance using new features and updates.
• Meeting with vendors for updates & maintaining vendor relationships
• Collaborating with cross-functional teams to ensure cohesive marketing strategies & user experience across channels.
• Working with internal creative, digital and brand team members to share learnings, determine creative production needs & best practices.
• Working with other team members (i.e. paid search & paid social media managers, Solutions Architect, Brand Manager) to cohesively plan & executive successful paid media campaigns.
• Working with analytics team to carry out incremental transaction and attribution modeling
• Serving as company representative with media vendors/partners.

What we bring to the table:

• Salary range: $75,000 to 85,000. Actual offer may vary from posted hiring range based on location, work experience, and/or education.
• Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)
• Company paid life, accidental death & dismemberment, and long-term disability insurance
• Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
• 401(k) retirement account with employer match and immediate vesting
• Paid time off accrual account (starts at 10 days per year, with an additional day added annually up to 20 days)
• 40 hours of accrued Paid Sick and Safe Time annually
• 10 paid holidays per year, plus an additional 2 floating holidays
• 8 Hours of Papa Cares Volunteer Hours per year
• Paid Parental Bonding Leave
• Tuition Assistance
• Employee Assistance Program
• 50% pizza discount at Papa Murphy's Company Stores

What you bring to the table:

• Proven experience in creating and executing successful paid digital media campaigns that have driven significant conversions and revenue growth
• Understanding of acquisition funnel, performance marketing KPI's, and profitability levers.
• Excellent strategic thinking and problem-solving skills.
• Strong communication and leadership abilities, ability to work independently & collaboratively. Interested in building processes that do not already exist.
• Detail-oriented, pro-active, self-starter and able to independently manage tasks/timelines.
• Strong analytical skills and the ability to interpret complex data to make data-driven decisions.
• Experience with Google Analytics and/or other digital analytics tools preferred.
• Extremely comfortable working in excel and & manipulating data (i.e. pivot tables).
• Experience in the following areas is preferred.
• Ad agency
• Multi-location franchise businesses
• Low funnel (i.e. online conversion) KPIs
• Hands-on programmatic setup/execution
• 1P data platforms

Foundations of your career:

• 5+ years' experience in digital media planning/buying, with at least 1 year in a strategic role
• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent work experience
• Advanced certifications in Programmatic ad platforms, CTV or digital marketing are a plus.

Please Note: The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Papa Murphy's International, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.