Marketing Manager

Description

Marketing Manager 

FLSA Classification: Full-Time, Exempt

The Country Music Hall of Fame® and Museum, Marketing Department

Company Overview: Located in the heart of downtown Nashville, the Country Music Hall of Fame® and Museum documents and interprets the history of country music – a musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history. The museum collects artifacts that illustrate the evolving history and traditions of country music and provides diverse learning opportunities through educational programs, publications, and exhibitions. The core exhibit follows the story of country music from its folk beginnings through its evolution as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to contemporary and emerging artists in the American Currents: The State of the Music exhibit. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded.

What We Offer for Full-Time Staff: 

• Medical, Dental, Vision, Life Insurance Options
• Competitive Pay
• Paid Vacation and Sick Days
• Paid Holidays (13) and Floating Holidays (2)
• 401(K) with Up to 3% Employer Match
• Employee Assistance Program (Free Counseling and Legal Services)
• Eligibility for Public Service Student Loan Forgiveness  
• FREE 24/7 Downtown Parking and Transit Benefits
• Continuing Professional Offerings
• Complimentary Museum Admission (For Yourself, Family, and Friends)
• Reciprocal Partnerships with Local Venues (The Nashville Zoo, Dollywood Theme & Water Parks, National Museum of African American Music, tours at The Opry and The Ryman Auditorium, and more) 
• Up to 25% Discount in Retail Stores and Onsite Restaurant Venues
• Opportunities to Attend Exhibit Openings, Concerts and Special Events
• Employee Engagement Activities and Opportunities
• FSA and Dependent Care Options 
• Dog Friendly Work Environment
• Volunteering and Community Engagement Opportunities

Position Overview: Reporting to the Associate Director of Revenue Marketing, the Marketing Manager will play an integral role in managing the marketing, media buying, financial, and promotional needs of internal departments targeting various audiences to ensure that best-of-class marketing practices are applied and institution branding standards are met to support the many goals and objectives of the Country Music Hall of Fame and Museum and its affiliated brands, such as CMA Theater, Hatch Show Print, Haley Gallery, and Historic RCA Studio B. 

This position provides tremendous opportunity to experience all levels of marketing, digital, project management, audience acquisition and engagement, paid media, and budget management and encourages independence and growth to develop management and training skills.

Specific Job Duties Include:

Project Management 

• Manage marketing team implementations across various Museum divisions, supporting interdepartmental goals and revenue targets.
• Manage timelines, deliverables, and resource allocation for revenue-focused campaigns, maintaining rigorous attention to detail and clear, proactive communication.

Market & Revenue Research

• Help improve inter-departmental knowledge through market research activities to better understand demographics, competitive landscape, and emerging market and digital trends.
• Analyze performance metrics (conversion rates, ROI, CAC, LTV) to optimize recent, ongoing, and future campaigns.

Media Placement/Fulfillment 

• Place select media buys and fulfill advertising buys for various campaigns, including print, radio, streaming, TV, outdoor, digital and other non-traditional media. 
• Work alongside the Public Relations department to align paid media schedules with earned media schedules.

Budget Management 

• Manage marketing budgets for various Museum lines of business and campaigns to ensure expenses are managed appropriately, budgets are properly allocated, and plans are implemented with a keen eye towards profitability and positive return on investment.

Reporting

• Assist in the creation of reports and decks that either summarize recent campaigns or provide direction for future campaigns.
• Monitor and provide frequent feedback on campaigns that are in-market, analyzing results and suggesting changes or updates.

Promotions 

• Assist in the development and execution of partnership promotions (e.g. Nashville Visitors’ Convention Corporation and their associated partners) that drive incremental revenue.

Integrated Marketing 

• Collaborate with the digital team and external agency teams to plan, execute, track, and report on integrated campaigns, which includes advertising, email, paid social, SEM/SEO implementation, display, and retargeting.
• Leverage analytics (Google Analytics, CRM data from Tessitura) to continuously optimize funnels and conversion pathways.

On-Property Marketing 

• Oversee on-property marketing initiatives—signage, collateral, guest communications—that enhance visitor experience while driving on-site revenue (tickets, retail, tours).

Invoices and Contracts 

• Maintain weekly updates to invoices and contracts; input all vendor contracts into the internal purchasing system promptly.

Departmental Growth 

• Identify and pilot new marketing tactics to broaden the Museum’s reach, increase ticket and membership revenue, and promote ancillary revenue streams (retail, food and beverage, venue rentals).
• Participate in relevant professional development opportunities (conferences, webinars) and share learnings with the Marketing Department to drive innovation.

Requirements

Minimum Requirements:

• Bachelor's Degree in Marketing, Digital, Business, Communication or related field required.
• Minimum of 3 years marketing experience, with 1-2 years in revenue or performance marketing preferred.
• Proven track record running paid media campaigns and achieving measurable revenue goals.
• Able to exercise discretion and keep strictest levels of confidentiality.
• Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion. Periodic nights and weekends are required for Museum or industry/community events.
• Knowledge of digital and social media, as it relates to marketing.
• Knowledge of MS Office, Google Analytics, SEO and SEM, BrightEdge platform (or similar), Basecamp, Photoshop, CMS (Wordpress), and CRM (Tessitura) experience is preferred. 

Preferred Qualifications:

• Prior museum, hospitality, tourism, not for profit, ticketing, publishing, digital content, agency or related experience preferred.
• Retail, food and beverage, event marketing experience a plus.

Key Qualifications (Knowledge, Skills & Abilities):

• Highly innovative and strategic, self-starter with strong business acumen.
• Excellent analytical, critical thinking, and problem-solving skills.
• Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment.
• Excellent oral and written communication skills, including email communication and small group presentations.
• Ability to work cross-functionally, build consensus, and drive results in a fast-paced environment.
• Positive attitude, team player, and process-driven with a focus on continuous improvement.
• Process development skills, ability to keep work moving effectively while minimizing problems and delays.
• Positive attitude and desire to work collaboratively with colleagues and management.

Notes to Applicant:

The Country Music Hall of Fame® and Museum is an equal opportunity employer. We respect the varied attributes, characteristics, and perspectives that make each person unique. The museum promotes an environment of respect, communication, and understanding, while actively providing opportunities for all employees of all backgrounds the skills, experience, and information necessary to succeed. The museum does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, childbirth and related medical conditions), national origin, political affiliation, gender identity, sexual orientation, disability, genetic information or characteristics, age, membership in an employee organization, military or veteran status, or other non-merit factor. The Country Music Hall of Fame® and Museum does not tolerate discrimination or harassment based on any of these characteristics. 

We are a drug-free workplace and an equal opportunity employer that welcomes all qualified candidates to apply for open positions. The Country Music Hall of Fame and Museum is committed to providing a safe and secure environment for its staff and visitors. All offers of employment are subject to and contingent upon the successful completion of a background check and employment verification, including federally mandated E-verify processes, as required for position.

Due to the high volume of applications received for this position, hiring managers will only contact candidates they are interested in scheduling for an interview. Please refrain from calling to inquire about the status of your application. 

Please upload a resume and cover letter when applying for the position.

Applications are only accepted online on our career page: https://www.countrymusichalloffame.org/careers