Director of Marketing

Description

About MOR Furniture
MOR Furniture is one of the Top 35 home furnishing retailers in the U.S., with over $250M in annual revenue. As we enter a new phase of brand evolution, digital transformation, and operational restructuring, we are seeking a results-driven Marketing Director to lead our omni-channel marketing efforts across digital, retail, and local markets.

Role Summary
The Marketing Director will oversee the planning, execution, and performance of all marketing initiatives — from digital growth and CRM to in-store traffic-driving campaigns. This role is ideal for a data-informed brand builder who thrives in a high-ownership, fast-moving retail environment.

Key Responsibilities

Strategic Planning

• Develop and execute integrated marketing strategies aligned with company goals (sales, traffic, customer acquisition & retention).
• Own annual marketing calendar: product launches, promotions (e.g., Presidents' Day, Memorial Day), and local campaigns.
• Form and maintain a marketing team with professional backgrounds, and work closely with AD agency. 

Digital & Performance Marketing

• Oversee paid digital channels (Search, Social, Display, Video) in coordination with the performance agency.
• Work closely with the eCommerce team to drive online traffic, affiliate sales, EDM, conversions, and ROAS.

Brand & Retail Marketing

• Lead brand storytelling across touchpoints: print, in-store, video, and social.
• Oversee in-store promotional signage, window campaigns, and showroom visuals.
• Coordinate local marketing efforts (e.g., geo-targeted offers, community events, sponsorships).

Analytics & Budget

• Manage marketing budget allocation across channels and initiatives.
• Monitor KPIs: CAC, LTV, foot traffic, conversion rates, campaign ROI.
• Prepare monthly reports for executive review.

Leadership & Collaboration

• Lead a cross-functional team (creative, digital, content, PR, agency partners).
• Partner with merchandising, IT, operations, and retail teams to ensure alignment.
• Report directly to the SVP and act as the marketing lead on internal projects as required.

Requirements

Qualifications

• 5+ years of marketing experience, with at least 2 years in a leadership role in retail, consumer goods, or eCommerce.
• Deep expertise in digital performance marketing and retail campaign execution.
• Strong understanding of omnichannel customer journeys.
• Data-driven mindset, comfortable with analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Excellent project management and team leadership skills.
• Experience working with creative/branding agencies preferred.
• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.